March 17, 2024 Thanks to generative AI, advertising’s business models will be reinvented Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. BY Jeremy Lockhorn Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, … Continue reading Thanks to generative AI, advertising’s business models will be reinvented
Tag Archives: Models
How to fight bias in your AI models
How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities? Constantine von Hoffman on January 22, 2024 “Garbage in, garbage out” is one of the fundamental tenets of computing. GIGO was coined back when punchcards were used for programming, but it is a fact … Continue reading How to fight bias in your AI models
Apple is selling its contested Watch models again after import ban pause
Apple is selling its contested Watch models again after import ban pause You can scoop up a Series 9 or Ultra 2 directly from the company’s website. Lawrence Bonk Thu, Dec 28, 2023 Photo by Cherlynn Low / Engadget The Apple Watch Series 9 and Ultra 2 wearables are back on sale via the … Continue reading Apple is selling its contested Watch models again after import ban pause
Mozilla’s Future In Chatbots, Large Language Models
Mozilla’s Future In Chatbots, Large Language Models by Laurie Sullivan , Staff Writer @lauriesullivan, November 17, 2023 Saoud Khalifah, founder of Fakespot and director at Mozilla, hacked through his teenage years, worked as a software engineer at companies like Goldman Sachs, and eventually built a data analytics company that uses artificial intelligence (AI) to identify fake reviews, unreliable … Continue reading Mozilla’s Future In Chatbots, Large Language Models
Congress is reportedly limiting staff use of AI models like ChatGPT
Andrew Tarantola @terrortola For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly indistinguishable from a human writer’s work, is … Continue reading Congress is reportedly limiting staff use of AI models like ChatGPT
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Angel Niñofranco on May 18, 2023 Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it … Continue reading How to scale the use of large language models in marketing
Amazon Ads Advances DSP Machine-Learning Models
Amazon Ads Advances DSP Machine-Learning Models by Laurie Sullivan @lauriesullivan, April 28, 2023 On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and pacing decisions for the Amazon DSP. Neal Richter, director of Amazon DSP Technology, believes that “every percentage point of improvement … Continue reading Amazon Ads Advances DSP Machine-Learning Models
Best Cloud Deployment Models and its Definition
Best Cloud Deployment Models and its Definition Prabin Singh Thakuri / 21 Apr 2023 What is Cloud Deployment Model? In simple terms, “Cloud” indicates the internet, and ‘computing’ includes the systems and infrastructure that allow computers to run, build, deploy, or interact with the information. Instead of hosting systems, infrastructure, applications on your hard … Continue reading Best Cloud Deployment Models and its Definition
What’s Wrong With AI-Generated Models In Apparel Ads?
apparel What’s Wrong With AI-Generated Models In Apparel Ads? by Todd Wasserman , Staff Writer, March 30, 2023 Levi’s has gotten some flak for its use of AI-generated models in ads, a move it claims will increase the “number and diversity of our models.” The Cut asked “Levi’s, can’t you just… hire diverse models?” and … Continue reading What’s Wrong With AI-Generated Models In Apparel Ads?
Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch
Segmenting your customers is critical to your success. Comarch on December 20, 2022 Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying … Continue reading Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch
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