Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Jessica Hawthorne-Castro on September 30, 2024 Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have … Continue reading Unlocking the full customer journey with advanced marketing measurement models
OpenAI and Anthropic agree to share their models with the US AI Safety Institute A Google spokesperson told Engadget it’s in discussions with the agency. will shanklin Updated Thu, Aug 29, 2024 OpenAI / Anthropic OpenAI and Anthropic have agreed to share AI models — before and after release — with the US … Continue reading OpenAI and Anthropic agree to share their models with the US AI Safety Institute
PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2024 Seventy-six percent of U.S. executives participating in a PwC survey released at Cannes Festival of Creativity said they will not be in business in 10 years unless their business model changes. It’s forcing innovative … Continue reading PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
Large Language Models Have A Unique Voice That Technology Can Detect by Laurie Sullivan , Staff Writer @lauriesullivan, May 31, 2024 Artificial intelligence (AI) has come under fire lately, whether it is OpenAI’s technology mimicking the voice of Scarlett Johansson or concerns around voice selection processes, or copyright content infringement for audio, video and text. … Continue reading Large Language Models Have A Unique Voice That Technology Can Detect
Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements. Chris Robson on May 31, 2024 For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based interface … Continue reading Why local, fine-tuned models are the near future of the AI workflow
Slack has been using data from your chats to train its machine learning models The only way to opt out is by asking your company’s workspace owner to send Slack an email. will shanklin Updated Sun, May 19, 2024 Slack Slack trains machine-learning models on user messages, files and other content without explicit permission. … Continue reading Yuck: Slack has been scanning your messages to train its AI models
Persuade Me: AI’s Large Language Models Become Persuasive by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2024 As Google continues to roll out new products and features wrapped in artificial intelligence, one artificial intelligence (AI) startup gaining traction keeps talking about how its large language models have become more persuasive. New research from Anthropic posted … Continue reading Persuade Me: AI’s Large Language Models Become Persuasive
March 17, 2024 Thanks to generative AI, advertising’s business models will be reinvented Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. BY Jeremy Lockhorn Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, … Continue reading Thanks to generative AI, advertising’s business models will be reinvented
How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities? Constantine von Hoffman on January 22, 2024 “Garbage in, garbage out” is one of the fundamental tenets of computing. GIGO was coined back when punchcards were used for programming, but it is a fact … Continue reading How to fight bias in your AI models
Apple is selling its contested Watch models again after import ban pause You can scoop up a Series 9 or Ultra 2 directly from the company’s website. Lawrence Bonk Thu, Dec 28, 2023 Photo by Cherlynn Low / Engadget The Apple Watch Series 9 and Ultra 2 wearables are back on sale via the … Continue reading Apple is selling its contested Watch models again after import ban pause
