As consumers continue to shift toward mobile, how can brands use email to improve customer engagement? Columnist Jason Warnock has some tips for marketers. Jason Warnock on July 7, 2015 We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly websites. Shifts like this … Continue reading How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace
Jomer GregorioJuly 6, 2015 Google has always been at the forefront of web search, raking in as much as 88% of all online searches by the start of this year, 2015. There are literally billions of searches performed each day, with all sorts of online users turning to the search engine as their first step … Continue reading The Power of Mobile Search (Infographic)
As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout. Aaron Strout on July 2, 2015 There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” … Continue reading What Does It Mean To Be Mobile First? And Why Should Marketers Care?
Columnist Adam Dorfman notes that all the pieces are in place for the mobile wallet to extend its influence on local marketing. Are you taking advantage of this new technology in your local marketing mix? Adam Dorfman on July 1, 2015 Mobile wallets — the technology inside your mobile device that includes payment software such … Continue reading Three Ways To Win With Mobile Wallets
Ben PlomionJuly 1, 2015 Recently, agencies and brands took a collective time-out to dive into the much-anticipated 2015 Internet Trends Report compiled by Kleiner Perkins Caufield & Byers analyst Mary Meeker. The data-driven report offers many notable insights. Not surprisingly, it also focuses heavily on mobile media. How Mobile is Driving Programmatic Growth Mobile continues to transform consumer behavior, and this shift is influencing the programmatic advertising industry in a big way. According … Continue reading Meeker’s Internet Trends Call For Mobile Ad Innovation
Video advertising platform Ooyala says smartphone video plays are outpacing tablets four-to-one. Amy Gesenhues on June 26, 2015 After doubling year-over-year numbers in Q4 2014, mobile video views are continuing to rise at a staggering speed according to the latest report from video advertising platform Ooyala. Using online video metrics from its more than 500 … Continue reading Mobile Video Views Jump 100% YoY In Q1 2015, Up 367% Since 2013 [Report]
Robert NachumJune 24, 2015 In recent years, a growing percentage of people have made the transition from desktop to mobile, choosing the latter as their leading digital platform. Web browsing, online shopping and checking emails on mobile have become the norm, especially when all it takes is just a few apps to consume your time … Continue reading 5 Reasons You Need to Be Targeting Mobile Email Users
Dean HarrisJune 22, 2015 Since the turn of the century we have heard each and every subsequent year declared as “The Year of Mobile.” I pronounce 2015 as “The Year Of Mobile Ad Fraud.” Here is why. I believe in the old axiom, “Just follow the money.” EMarketer in a Dec. 10 study stated emphatically: … Continue reading 5 Tips To Battle Mobile Advertising Fraud
by David Iwanow June 17th, 2015 Most marketers and business owners can identify with the shift from web to apps based on their own mobile use. There is a trend for many users to consider an Apps Only world, This requires some adaption by businesses and investment in making your apps better and marketing them … Continue reading Everything You Need To Know About Marketing Mobile Apps
Laurie Sullivan @lauriesullivan, (June 15, 2015) Mobile search isn’t easy, and it will only become more difficult as time goes on. Near me searches, developing content and following schema.org best practices are highly sought after skills for search marketers who strive to rank company Web pages higher in search queries. So what signals garner … Continue reading Mobile SEO Signal Hand-Raisers At Live Nation, Wyndham Hotels
