More complex, omnichannel shopping behavior in evidence over the weekend. Greg Sterling on November 30, 2015 Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many retailers, seeking attention and competitive advantage, make Black Friday-style deals available before … Continue reading Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic
by Rahis Saifi November 21, 2015 Follow @57rahisNovember 21, 2015 Modern day smartphone and tablet users prefer to access information on the go. It helps them save time and explore the required information smartly. This explains the significance of mobile version of your website. The desktop version of your business website, e-store or blog is … Continue reading Effective Tools to Create a Mobile Version of Your Website
by Laurie Sullivan @lauriesullivan, (November 20, 2015), 12:35 PM Google has revealed tests being done with a small group of partners — HotelTonight, Chimani, Daily Horoscope and New York MTA Subway Map — exploring the ability to stream apps that are not installed on the phone, with some right from Google Search. For me the … Continue reading Mobile App Streams: What Search Marketers Need To Know About Measurement
by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
In the third and final article on the mobile search impact of Android Marshmallow’s new features and capabilities, contributor Cindy Krum discusses the “Click to Search” feature. Cindy Krum on November 17, 2015 As Google’s crawling technology becomes more sophisticated and prolific with the release of Android Marshmallow, search behavior is expanding with new input … Continue reading Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile
by Matthew Russo November 10, 2015November 10, 2015 For decades, marketers dreamt of the day where they could put their message in front of exactly the right audience. By increasing relevance and decreasing waste, they could more effectively sell their product to the people who want or need it. That day is here. In today’s … Continue reading How Mobile Audience Targeting Bolsters Your Advertising
Marchex says “more than $600 billion in telesales goes unattributed today.” Greg Sterling on November 10, 2015 In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows display ads aren’t getting credit for all the calls they’re delivering. The report (reg. req’d) is titled “The … Continue reading Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
Rating service wants to ensure fast-loading AMP pages are credited properly to publishers. Danny Sullivan on November 9, 2015 As publishers are considering making use of the new Google-backed accelerated mobile pages (AMP), some might wonder if they’ll be properly credited when this fast-loading content appears at Twitter, Google and elsewhere. Enter tracking service comScore, … Continue reading comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
Is your mobile tracking actually working? Columnist Craig Weinberg offers some insight into how you can capture the right data to help you know if you’re meeting your goals. Craig Weinberg on November 9, 2015 Saying “no” to a client who wants to spend more money in your channel isn’t usually a digital marketer’s first … Continue reading First Things First: Get Your Mobile Tracking Right.
by Gavin O’Malley @mp_gavin, October 29, 2015 Although it depends on your approach, effectively engaging mobile users can be quite counterintuitive. Take the recent findings from mobile ad network AdTheorent, which show that — at least when it comes to travel and tourism campaigns — business apps delivered 519% higher engagement rates than entertainment apps. Is … Continue reading Deciphering Mobile Engagement
