by Katherine FrangosOctober 16, 2016 The forefront of retail looks gloomy this year. Walmart announced their predicted earnings in 2017 will be a standstill [1]. They’ve already closed 269 stores and laid off thousands of employees across the US. Even in the UK, “high street continued to suffer a difficult period this summer [showing] a … Continue reading How to Maximize Retail Mobile ROI with Beacons
by Blair SymesOctober 14, 2016 It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending … Continue reading 4 Mistakes Marketers Make With Mobile Facebook Ads
Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads. Greg Sterling on October 14, 2016 Most retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US … Continue reading With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
by Kevin BeasleyOctober 12, 2016 Online sales to consumers in the United States are expected to reach $ 523 billion by 2020. Fueled by impressive advancements in supply chain and distribution systems, online shopping is delivering the customer experience that is rewarding marketplaces with loyal shoppers that have expanded the shopping list to include everything … Continue reading The Impact of Mobile and Cloud on Today’s Business E-Commerce Marketplace
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. Jim Yu on October 5, 2016 Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile … Continue reading Google and Progressive Web Apps: the mobile experience and SEO
by Ross Simmonds Follow @thecoolestcoolOctober 5, 2016 If you work in startups, you’ve likely heard the phrase Unicorn before. It’s a phrase that was coined by Aileen Lee back in 2013 to categorize startups that are valued at over $ 1 billion. These are the startups that we all know and some of us love. … Continue reading The Mobile Midas Touch: The 10 Investors Who Saw The Future First
by Laurie Sullivan, Staff Writer @lauriesullivan, September 23, 2016 Consumers tend to spend less on mobile devices than on desktop, which will lead to slower ecommerce growth this holiday season, according to data released Friday. In fact, the report suggests that on average consumers spend roughly 22% less on mobile than on desktop. NetElixir dug … Continue reading Mobile To Slow Growth For Ecommerce Holiday Spending
As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it’s no longer possible to treat mobile as a separate niche of SEO. Bryson Meunier on September 22, 2016 When I first started writing for Search Engine Land, President Barack Obama was just starting his first … Continue reading Is mobile SEO obsolete?
by Laurie Sullivan@lauriesullivan, September 20, 2016 Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience. Jordan Kasteler on September 13, 2016 We live in an attachment society. Take a look … Continue reading Optimizing your blog for the social and mobile reader
