by Julie Bernard, Columnist, November 16, 2016 Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things to buy. The rise of Millennials and Gen Z consumers brings with it fundamental changes in the way mobile consumers approach the brands, products, … Continue reading Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage
Tag Archives: Mobile
Election 2016: Donald Trump and Hillary Clinton are failing at mobile
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases. Josh Todd on November 3, 2016 Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs to be placed in yards across … Continue reading Election 2016: Donald Trump and Hillary Clinton are failing at mobile
A Complete Guide for Promoting Your Mobile App
Yogesh Choudhary — November 2, 2016 Follow @yogeshchoudhary— November 2, 2016 According to a recent survey by ComScore, the number of mobile-only internet users has already surpassed the number of desktop-only web surfers. As percentage of both tech-savvy and “normal” mobile phone users who prefer spending their digital time on apps instead of a computer … Continue reading A Complete Guide for Promoting Your Mobile App
Reminder: Mobile Devices Can Call, Too
by Aaron Baar, Staff Writer, November 1, 2016 For all the attention we give mobile in this age of do anything, anywhere, anytime, we sometimes forget that the device in our hand is — in addition to being a Web browser, game center, social network checker and e-mail device — also a telephone. While search … Continue reading Reminder: Mobile Devices Can Call, Too
Why Marketers Should Pay Attention to Google’s Mobile Revenue
by Gina BottiOctober 26, 2016 It’s that time of the year again. Google is gearing up to announce their Q3 earnings this week and predictions of their mobile ad gains are already being reported. According to eMarketer, the majority of Google’s global revenue will be attributed to mobile ad spending. Similarly in the US, ad … Continue reading Why Marketers Should Pay Attention to Google’s Mobile Revenue
U.S. Consumers Not Sold On Mobile Payments
by Gavin O’Malley, Staff Writer @mp_gavin, October 25, 2016 Worldwide, U.S. shoppers lead the way when it comes to using mobile devices during trips to bricks-and-mortar stores. In fact, when asked where they last used their smartphone or tablet to help them shop, 37% of U.S. shoppers said “in a store” — one of the … Continue reading U.S. Consumers Not Sold On Mobile Payments
Mobile shopping is hard, but only if retailers keep it that way
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences. Liad Agmon on October 25, 2016 Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way … Continue reading Mobile shopping is hard, but only if retailers keep it that way
Why Are Pictures Important For Mobile?
by Robert Nachum Follow @robertnachum7October 21, 2016 They say a picture is worth 1,000 words and the argument could be made it’s actually more like 60,000 words. No one knows this fact better than the marketers, as 46% of them agree that pictures are critical to their current marketing strategies. Besides making your content more … Continue reading Why Are Pictures Important For Mobile?
Which came first, the mobile app or the audience?
In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page. Rob Rasko on October 20, 2016 Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement … Continue reading Which came first, the mobile app or the audience?
Amazing Mobile Marketing Statistics & Strategy for Digital Marketers [Infographic]
by Cent Muruganandam Follow @centmuruOctober 14, 2016 The blockbuster movie series “Terminator” is based on the concept of connected devices everywhere. Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online. This concept is not in the distant future … Continue reading Amazing Mobile Marketing Statistics & Strategy for Digital Marketers [Infographic]
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