How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged. Polly Alluf on July 14, 2017 at 2:05 pm Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly … Continue reading 4 things missing in your app that are costing you users
Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online. Bobby Lyons on June 19, 2017 Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In … Continue reading SEO: The missing piece in brand protection
Ollie Reardon — May 31, 2017 — May 31, 2017 To help search engines such as Google or Duckduckgo to get a better understanding of the content you have displayed on your website, you can use “Structured Data”. Structured Data is a list of details about the web page, that isn’t rendered on the actual … Continue reading Are You Missing Structured Data on Your Website?
Thea Partridge — May 31, 2017 — May 31, 2017 Running a small business can be a bit like creating a delicious dinner. It requires a multitude of different ingredients, which, when blended together, (hopefully) creates a sumptuous meal. But what do you do when you are missing a vital ingredient from the mix? When … Continue reading Missing A Vital Business Ingredient? Try A Skills Swap
Ruby Rusine — April 27, 2017 Follow @SocialSMktg— April 27, 2017 Business blogging: Is your company publishing one regularly – or not yet? According to InsideView: 33% of B2B companies use blogs. If your company is one of the 33% of that is publishing business blogs, then you can give your team a pat on … Continue reading Business Blogging: What Your Business is Missing If You Are Not Blogging and What to Do
Mike Wang — February 22, 2017 — February 22, 2017 For some of us, nothing beats the thrill of agency life. Some days you can end up feeling like you’re on top of Mount Everest. Other days, you crawl to your couch with spirits as low as the Marianas Trench. Most creative teams are handling … Continue reading Why Your Agency is Missing Out on New Business
Is Big Data Missing The Big Picture: The Hispanic Market by Mario Carrasco, Columnist, February 2, 2017 The lines between market research and marketing data are blurring. This really comes as no surprise, however. The convergence of these two disciplines was bound to happen at some point. While both industries are grappling with the implications … Continue reading Is Big Data Missing The Big Picture: The Hispanic Market
Maren Hogan — February 1, 2017 Follow @marenhogan— February 1, 2017 Candidate experience is a multi-faceted thing. And, a lot of companies are struggling to give job applicants positive experiences. Just consider the stats: Only 40% of recruiters are even required to respond to job applicants AT ALL, according to the 2015 NAM CandE Research … Continue reading What Your Candidate Experience is Missing
Susan Gilbert — November 24, 2016 Follow @SusanGilbert— November 24, 2016 How To Add Spice To Your Website Sales Page In addition to our normal website pages, individual landing or sales pages are used for specific products or services, especially when doing a promotion or using paid advertising. Visuals are an absolute necessity on sales … Continue reading The Missing Element In Your Website’s Sales Page
Randall Beard — November 23, 2016 — November 23, 2016 As a teenager, I raced motocross. Racing is, of course, hard on engines, and it wasn’t long before I twisted a countershaft and faced the question of rebuilding the engine myself or taking it to a local repair shop. Given the expense involved, it really … Continue reading Your Product Launch Plan Primed for Success? The Missing Part
