Tag Archives: Missing

How Freelancers Can Avoid Missing Deadlines Over the Holidays

Choncé Maddox — November 20, 2018 freeGraphicToday / Pixabay Missing a deadline is a freelancer’s worst nightmare. Meeting deadlines ensure the workflow keeps moving smoothly and it also keeps clients happy. However, every once and a while, even the most efficient freelancer can miss a deadline. This tends to happen often around the holiday … Continue reading How Freelancers Can Avoid Missing Deadlines Over the Holidays →

Report: Marketers are missing mobile opportunities to reach customers in store

Mobile Advertisement

The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018 A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store →

If you’re not updating ROAS and CPA targets frequently, you’re missing out

Marketing Guide

Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task … Continue reading If you’re not updating ROAS and CPA targets frequently, you’re missing out →

Overcoming the B2B Conversion Hurdle – What Are Digital Marketers Missing?

Digital Marketing Skills

Adam Oldfield — May 10, 2018 Follow @force24 — May 10, 2018 A recent article on Forbes.com revealed that B2B customers progress more than 70% of the way through the decision-making process before engaging a sales representative. For many organisations, this will have made for a frightening read. And the immediate, almost knee-jerk reaction, will … Continue reading Overcoming the B2B Conversion Hurdle – What Are Digital Marketers Missing? →

What’s Missing from Your Video Ad’s Call to Action

Video Strategy

Anton Eliasson — May 2, 2018 Follow @antoneliasson — May 2, 2018 A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. … Continue reading What’s Missing from Your Video Ad’s Call to Action →

EWallets: The Mobile Payment Type You May Be Missing Out On

Payments Online

Michael Misasi — March 5, 2018 — March 5, 2018 If your business sells anything online, you’re probably familiar with eWallets (aka mobile wallets) such as Apple Pay, Visa Checkout, and Masterpass. But you might be unsure about whether you should offer them as a payment method. On one hand, some sources suggest that eWallets … Continue reading EWallets: The Mobile Payment Type You May Be Missing Out On →

The Low Hanging SEO Fruit You’re Missing Out On

SEO Checklist

Boaz Goldstein — March 2, 2018 — March 2, 2018 This article covers several different methods to help you identify and seize opportunities to promote your site quickly and efficiently. I believe that, when it comes down to it, website promotion works best when based on the Pareto principle – that is, 20% of the … Continue reading The Low Hanging SEO Fruit You’re Missing Out On →

3 Things Your Employee Engagement Strategy is Missing

Employee Engagement

Liz Bardetti — January 31, 2018 — January 31, 2018 Free-Photos / Pixabay Employee engagement has become something of a phantom. Every time we think we know what it takes to create sustainable employee engagement, Gallup tells us engagement numbers are unchanged, yes, again, and poof engagement quickly slips away from our grasp. According to … Continue reading 3 Things Your Employee Engagement Strategy is Missing →

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

Newsletter Marketing

Kaleigh Moore — September 20, 2017 Follow @kaleighf — September 20, 2017 When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s … Continue reading How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing →