Susan Gilbert — November 24, 2016 Follow @SusanGilbert— November 24, 2016 How To Add Spice To Your Website Sales Page In addition to our normal website pages, individual landing or sales pages are used for specific products or services, especially when doing a promotion or using paid advertising. Visuals are an absolute necessity on sales … Continue reading The Missing Element In Your Website’s Sales Page
Randall Beard — November 23, 2016 — November 23, 2016 As a teenager, I raced motocross. Racing is, of course, hard on engines, and it wasn’t long before I twisted a countershaft and faced the question of rebuilding the engine myself or taking it to a local repair shop. Given the expense involved, it really … Continue reading Your Product Launch Plan Primed for Success? The Missing Part
by Laura MacPhersonOctober 7, 2016 How’s your online marketing performing? Are you getting the results you want? Are the people clicking on your ads or your email CTAs taking action when they land on your site? Bottom line, are you getting the phone calls or form fills you need? If not, landing pages may be … Continue reading Landing Pages are the Missing Link in Your Online Marketing Strategy
by Richard Larson July 28, 2016July 28, 2016 If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Sending out press releases and advertising on a regular basis will garner the attention … Continue reading Is Your Website’s Newsroom Missing Key Pieces of Content?
The report offers some new insights into what it will take to keep people away from ad blockers. Barry Levine on July 27, 2016 From the IAB report Earlier this month, I posted a story that pointed out there’s a key missing stat in all the data about ad blocking: Where is the data showing … Continue reading Does the IAB’s first ad-blocking study provide the “missing stat”?
Sure, you’re creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy. Quinn Whissen on July 25, 2016 at 10:30 am Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. … Continue reading The missing link in your content promotion strategy
by Alisa Meredith July 5, 2016July 5, 2016 It may come as no surprise to you that I’m rather bullish on Pinterest and the way its use can impact marketing success. I’ve seen it. I’ve done it. And it’s not that difficult! It’s for those reasons I’m taking to the blog to defend my favorite … Continue reading Why Most Marketers Are Missing Out On Pinterest
by Diana Cárdenas July 7, 2016July 7, 2016 Do you have a leaky sales funnel? Are you losing leads? If you fail to pay consistent attention to prospects at all points in the sales journey, eventually your closers will have nothing on deck. By continually qualifying targeted, sales-ready leads, an outsourced lead nurturing service plugs … Continue reading 3.5 Ways To Plug Sales Funnel Holes Your Inside Sales Team Is Missing
There’s one stat that could connect the cause to the problem, but it’s missing in action. Barry Levine on July 6, 2016 The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance, or less privacy invasion, or less malware from online … Continue reading The conventional wisdom on ad blocking is missing one key statistic
by Jordan Lore June 4, 2016June 4, 2016 Instagram has grown exponentially in the last few years and is no longer the neglected little cousin of the social media world. Brands who had given Instagram the cold shoulder in the past are now scrambling to grow their audience on the platform which now boasts over … Continue reading 20 Tactful Instagram Tips You’re Missing Out On
