Most CTV Ads Miss The Frequency ‘Sweet Spot’ by Karlene Lukovitz @KLmarketdaily, March 23, 2023 Earlier this week, I reported on some key findings from an in-depth study on attention and receptiveness to connected TV ads, from Yahoo and Publicis Media, that employed facial recognition and ACR data and a consumer survey. Those points, in a … Continue reading Most CTV Ads Miss The Frequency ‘Sweet Spot’
How marketers can use consumer research to get insights. Feedback Loop on March 7, 2022 We’re told hindsight is 20/20. But hindsight doesn’t always tell you where you need to go. In fact, when it comes to research, it only tells you where you’ve been. On the other hand, Foresight research tells you where … Continue reading Don’t miss out on what your customers actually want
Dana Kachan August 11, 2020 For those who’re seeking how to gain customer loyalty, make a business stand out in the digital space, and build a powerful brand regardless of a recession. Here I’m sharing just a few helpful tips and ideas on how animated marketing videos can help do it. Businesses all over the … Continue reading Animated Videos: The Business Trend You Shouldn’t Miss in the New Normal
Jared Atchison — June 11, 2020 Do you want to increase brand awareness, boost sales, and learn valuable information about your target audience? If so, you’re in the right place. You can accomplish all of this and more by using a free Google tool called Google Search Console (GSC). There’s no doubt that Google is … Continue reading Google Search Console: 4 Benefits You Don’t Want to Miss
JoAnn Corley — March 5, 2020 One of the activities I love to do is to bring clarity to commonly used language we use in our every day work as managers, leaders, and HR professionals…and that also address critical needs for successful business success. One set of words we use frequently and that directly affect … Continue reading An Important Insight Into Employee Morale You Don’t Want to Miss
Beth Thornton — March 5, 2020 Creating a succession plan for your organization can be a daunting task to complete. If you already have a plan in the works, congratulations! Where do you go next? It’s important to continually implement and optimize your strategy. While succession planning can seem like a “set it and forget … Continue reading 5 Succession Planning Optimization Secrets You Can’t Miss
Georges Fallah — May 31, 2019 — May 31, 2019 Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in … Continue reading 20 Landing Page Examples you Should Never Miss
Build your reputation, showcase your expert knowledge, and establish yourself as an industry thought-leader! Scott Brinker on May 14, 2019 at 12:59 pm When you face marketing operations and technology challenges, you find new ways to grow your problem-solving skills and learn something in the process. So do we. That’s why we’re building the next … Continue reading Want to speak at MarTech? Don’t miss out.
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID. Victor Wong on November 21, 2018 at 8:00 am Marketers have always known their total sales, but they’ve also always struggled to know what led to the sales. Which sales can be attributed to ads? To … Continue reading No Credit: How advertisers miss 18% of conversions
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns. David Dowhan on November 20, 2018 According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial … Continue reading Did the data-driven era miss an exit?
