By Sarah Bregel July 11, 2023 Catching a glimpse of the northern lights is a bucket list item for many Americans. While usually, you can only see the aurora borealis from places like Iceland, Sweden, Norway, and Canada, this week, the stunning display of gleaming, neon space light is expected to be visible in … Continue reading Where are the Northern Lights this week? Don’t miss your rare chance to see the aurora borealis
Here’s why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience. Tim Parkin on June 7, 2023 It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video … Continue reading Why video is the marketing channel you can’t afford to miss
Most CTV Ads Miss The Frequency ‘Sweet Spot’ by Karlene Lukovitz @KLmarketdaily, March 23, 2023 Earlier this week, I reported on some key findings from an in-depth study on attention and receptiveness to connected TV ads, from Yahoo and Publicis Media, that employed facial recognition and ACR data and a consumer survey. Those points, in a … Continue reading Most CTV Ads Miss The Frequency ‘Sweet Spot’
How marketers can use consumer research to get insights. Feedback Loop on March 7, 2022 We’re told hindsight is 20/20. But hindsight doesn’t always tell you where you need to go. In fact, when it comes to research, it only tells you where you’ve been. On the other hand, Foresight research tells you where … Continue reading Don’t miss out on what your customers actually want
Dana Kachan August 11, 2020 For those who’re seeking how to gain customer loyalty, make a business stand out in the digital space, and build a powerful brand regardless of a recession. Here I’m sharing just a few helpful tips and ideas on how animated marketing videos can help do it. Businesses all over the … Continue reading Animated Videos: The Business Trend You Shouldn’t Miss in the New Normal
Jared Atchison — June 11, 2020 Do you want to increase brand awareness, boost sales, and learn valuable information about your target audience? If so, you’re in the right place. You can accomplish all of this and more by using a free Google tool called Google Search Console (GSC). There’s no doubt that Google is … Continue reading Google Search Console: 4 Benefits You Don’t Want to Miss
JoAnn Corley — March 5, 2020 One of the activities I love to do is to bring clarity to commonly used language we use in our every day work as managers, leaders, and HR professionals…and that also address critical needs for successful business success. One set of words we use frequently and that directly affect … Continue reading An Important Insight Into Employee Morale You Don’t Want to Miss
Beth Thornton — March 5, 2020 Creating a succession plan for your organization can be a daunting task to complete. If you already have a plan in the works, congratulations! Where do you go next? It’s important to continually implement and optimize your strategy. While succession planning can seem like a “set it and forget … Continue reading 5 Succession Planning Optimization Secrets You Can’t Miss
Georges Fallah — May 31, 2019 — May 31, 2019 Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in … Continue reading 20 Landing Page Examples you Should Never Miss
Build your reputation, showcase your expert knowledge, and establish yourself as an industry thought-leader! Scott Brinker on May 14, 2019 at 12:59 pm When you face marketing operations and technology challenges, you find new ways to grow your problem-solving skills and learn something in the process. So do we. That’s why we’re building the next … Continue reading Want to speak at MarTech? Don’t miss out.
