Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID. Victor Wong on November 21, 2018 at 8:00 am Marketers have always known their total sales, but they’ve also always struggled to know what led to the sales. Which sales can be attributed to ads? To … Continue reading No Credit: How advertisers miss 18% of conversions
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns. David Dowhan on November 20, 2018 According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial … Continue reading Did the data-driven era miss an exit?
John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
James Glover — May 24, 2018 Follow @coherentpath — May 24, 2018 Email marketing is hard. It can become even harder when retailers have little or no insight into what their competitors are doing to stand out among a sea of emails in consumers’ inboxes. While brand marketers are no stranger to new and shiny … Continue reading How Top Retailers Miss the Mark with Email Marketing [Infographic]
Dave Brock — November 9, 2017 Follow @davidabrock — November 9, 2017 Yanns / Pixabay Nuance is important to our ability to connect with impact to our customers and our people. Yet, too often, we miss it, or completely ignore it. Let’s start with what nuance is: 1 :a subtle distinction or variation “Nuances of … Continue reading Nuance, So Subtle, We Often Miss It
Samantha Martin — October 17, 2017 Follow @Socially_Sam — October 17, 2017 I raised the question a few weeks back in a freelancers group about what didn’t we all miss about working for someone else. Despite the achievements of working for yourself, there are always the things you do miss about being in someone else’s … Continue reading 3 Things I Don’t Miss About Working For Someone Else
Mahima Anand Sharma — September 27, 2017 Follow @_mas16 — September 27, 2017 Source: Designed by iconicbestiary / Freepik “They always say time changes things, but you actually have to change them yourself.” – Andy Warhol Couldn’t agree more! As for my fellow marketers, there is a lot to catch up in the times to … Continue reading 5 Simple Design Tips a Marketer Can’t Afford to Miss
Kirsty Sharman — September 11, 2017 Follow @kirstycarrot — September 11, 2017 A few weeks back I wrote A Definitive Guide To Growth Hacking for Huffington Post. It’s a baseline guide that will help you understand what Growth Hacking is, what a Growth Hacker looks like, how growth teams are structured and what sort of … Continue reading 6 B2B Growth Hacks Your Start-Up Can’t Miss [Infographic]
Personal Branding Blog — April 5, 2017 — April 5, 2017 As a small business owner, you’re always on the hunt to efficiently save money. Whether you’re a sole proprietor or you operate with a small team, you and your business can benefit from taking the tax deductions you qualify for. Unfortunately, many small business … Continue reading Tax Deductions Your Small Business Can’t Afford to Miss
Elliot Begoun — December 27, 2016 Follow @intertwinegroup— December 27, 2016 I want to ask you a question. In the past five years, how many times have you missed your budgeted top line? If your answer is none, then this article is not for you. I will have one to share that addresses you soon, … Continue reading Did You Miss Your Budgeted Top Line Again?