Tag Archives: Misconceptions

SEO Misconceptions Lead Small Businesses To Pull Back Investments

SEO Misconceptions Lead Small Businesses To Pull Back Investments by Laurie Sullivan  @lauriesullivan, (March 19, 2018)   Some 55% of small businesses plan to invest in search engine optimization SEO this year — up from 52% last year. But when it came to investments in 2017, marketers fell short in their intentions. Not all marketers … Continue reading SEO Misconceptions Lead Small Businesses To Pull Back Investments

2017 Job Hunt Misconceptions Debunked – Workarounds to Address Today’s Realities

Virginia Franco — January 14, 2017 Follow @VAFrancoResumes— January 14, 2017 These clients come through my doors all the time: smart, achievement-laden professionals, rusty where job searching is concerned. Most have not been in the job market since before the recession and others have never needed to job hunt — until now. Many have heard … Continue reading 2017 Job Hunt Misconceptions Debunked – Workarounds to Address Today’s Realities

3 Misconceptions About Start-ups

by Lindsey Smith August 2, 2016August 2, 2016 Whether it be online or offline, aspiring entrepreneurs are constantly generating creative ideas; gathering groups of friends, colleagues or investors; and starting a business, hoping to generate revenue and shock their industries. With this ongoing start-up boom, various misconceptions and myths begin to arise about the method … Continue reading 3 Misconceptions About Start-ups

Common misconceptions when measuring SEO content performance

As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading. Ian Bowden on June 16, 2016     Ranking signal studies and anecdotal feedback point toward the growing importance of user signals in search … Continue reading Common misconceptions when measuring SEO content performance

The Two Types of Misconceptions Related to Search Engine Marketing

by Steve Hamm April 4, 2016 Follow @maasprosrduApril 4, 2016 There are a ton of misconceptions related to search engine marketing, but just about all of them fall into two categories. This recent Search Engine Land article defines them clearly: “If you break it down, there are two broad categories of misconceptions about SEO, each … Continue reading The Two Types of Misconceptions Related to Search Engine Marketing

6 Common Pre-Employment Background Check Misconceptions

by Brett McIntyre January 7, 2016 Follow @crimcheckJanuary 7, 2016 Despite their importance in the employment screening process, background checks are often subject to myths and misconceptions. Some of the misconceptions are harbored by employees. Others are harbored by job seekers. Most are based on a basic misunderstanding about the nature, process or laws surrounding … Continue reading 6 Common Pre-Employment Background Check Misconceptions