Tag Archives: Misconceptions

3 Misconceptions About Start-ups

by Lindsey Smith August 2, 2016August 2, 2016 Whether it be online or offline, aspiring entrepreneurs are constantly generating creative ideas; gathering groups of friends, colleagues or investors; and starting a business, hoping to generate revenue and shock their industries. With this ongoing start-up boom, various misconceptions and myths begin to arise about the method … Continue reading 3 Misconceptions About Start-ups

Common misconceptions when measuring SEO content performance

As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading. Ian Bowden on June 16, 2016     Ranking signal studies and anecdotal feedback point toward the growing importance of user signals in search … Continue reading Common misconceptions when measuring SEO content performance

The Two Types of Misconceptions Related to Search Engine Marketing

by Steve Hamm April 4, 2016 Follow @maasprosrduApril 4, 2016 There are a ton of misconceptions related to search engine marketing, but just about all of them fall into two categories. This recent Search Engine Land article defines them clearly: “If you break it down, there are two broad categories of misconceptions about SEO, each … Continue reading The Two Types of Misconceptions Related to Search Engine Marketing

6 Common Pre-Employment Background Check Misconceptions

by Brett McIntyre January 7, 2016 Follow @crimcheckJanuary 7, 2016 Despite their importance in the employment screening process, background checks are often subject to myths and misconceptions. Some of the misconceptions are harbored by employees. Others are harbored by job seekers. Most are based on a basic misunderstanding about the nature, process or laws surrounding … Continue reading 6 Common Pre-Employment Background Check Misconceptions

You vs. Your Candidate Experience: Misconceptions & Realities

by Daniel James November 9, 2015 Follow @FurstPersonNovember 9, 2015 Understanding the perspective your job candidates have about your hiring process is crucial to improving, refining, and creating a more enjoyable hiring experience for your candidates overall. That’s a given. You might even think you know what your candidates are looking for, but according to … Continue reading You vs. Your Candidate Experience: Misconceptions & Realities

Three Viewability Misconceptions Every Media Buyer and Publisher Should Know

Harmon LyonsMay 29, 2015 Viewability has been a hot topic for good reason; advertisers are keen to use the metric as a currency in all their media buys. However an ad, no matter how creative or catchy, cannot sway consumers if consumers have no chance to see it. Consider this, recent Integral Ad Science research … Continue reading Three Viewability Misconceptions Every Media Buyer and Publisher Should Know