Joe Martinez — August 11, 2018 — August 11, 2018 When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away. With these expectations in place, … Continue reading Optimizing for Earned Metrics in YouTube Campaigns
Google Announces A Measurement Partners Program To Strengthen Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2018 Measurement. All marketers must face this challenge. Not only measure the impact of the message in search, display and video ads, but in a way that gives marketers confidence in the numbers. Google is committed to helping … Continue reading Google Announces A Measurement Partners Program To Strengthen Metrics
Eileen O’Loughlin — June 26, 2018 — June 26, 2018 If you ask five different people to define “project failure,” you’ll likely get five different answers. This is because project failure is subjective, determined by both a project’s success criteria and the metrics used to evaluate its performance during and after its end. One project … Continue reading Project Success Metrics: Keeping Projects on Time & on Budget
C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors by Laurie Sullivan @lauriesullivan, June 7, 2018 C3 Metrics initially became the only measurement company to achieve “Google compliance” — the ability to work with Google when the EU’s GDPR went into enforcement at the end of May. It required C3 to change its modeling … Continue reading C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors
Kristen Patel — May 29, 2018 Follow @kristinapatel — May 29, 2018 fancycrave1 / Pixabay To those who are unfamiliar with the world of conversion rate optimization, more commonly known as CRO, the goal of these types of endeavors may seem obvious. After all, it’s in the name . . . Wouldn’t you simply be … Continue reading 9 of CRO’s Most Critical Metrics to Measure
By Jo-Ann Coetzee May 8th, 2018 Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – … Continue reading 17 Digital Marketing Metrics You Should Be Tracking In 2018
Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018 Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted
VerticalResponse — May 3, 2018 Follow @VR4SmallBiz — May 3, 2018 ribkhan / Pixabay When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an attractive return on investment. … Continue reading 6 Easy Email Marketing Metrics You Can Use Today
Pauline Jakober — April 13, 2018 Follow @GrpTwentySeven — April 13, 2018 It’s not uncommon for people new to paid search to get overly focused on certain PPC metrics. While I applaud their interest, I often find that those metrics—in isolation—aren’t terribly useful. At the same time, I can understand the fascination with certain numbers. … Continue reading 4 PPC Metrics That Get More Attention Than They Deserve
Molly Clarke — March 22, 2018 — March 22, 2018 We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy … Continue reading 5 Metrics that Could Make or Break Your Next ABM Campaign
