Sreeram SreenivasanMarch 13, 2015 Every small business owner wants to grow sales as much as possible, as fast as possible. They work hard to try out various sales and marketing efforts. However, without immediate and measurable feedback, it is difficult to know what’s working and what’s not. Sales metrics tell you exactly how your efforts … Continue reading 5 Key Sales Metrics For Small Businesses
Mike WhitneyMarch 12, 2015 Imagine, for a moment, that your company’s website is not a website at all, but a restaurant. Chez Website. In terms of quality, your restaurant endeavor is going swimmingly; you have consistent meals, interesting décor, and fantastic wait staff. Unfortunately though, your profits are just not where you need them to … Continue reading Don’t Be Fooled by Vanity Metrics
Katie CooperMarch 5, 2015 Crafting that killer post for a social media channel can leave even the most experienced marketer scratching his or her head. Factor in analytics and measuring the effectiveness of your efforts without a firm grasp of what your business gains from a “like”, and putting together a social strategy can seem … Continue reading Ace the Analytics with Top Social Media Metrics Worth Tracking
Tony AdragnaFebruary 23, 2015 It’s the start of a new year and maybe your company is deciding it’s finally time to redesign your website. A website redesign is not something you should decide to do on a whim and expect it to be successful. There is strategy behind a redesign, and there are certain metrics … Continue reading What Metrics Matter Most When Deciding To Redesign Your Website?
Mamoun ChaouniFebruary 21, 2015 A business may have the best product or service, but if no one knows about it, how long it stays operational is anyone’s guess. Marketing plays a huge role in building brand awareness, and with marketers becoming large IT spenders, it’s not uncommon for CEOs to demand ROI (return on investment) … Continue reading Web Analytics Secrets : Are You Tracking The Right Metrics ?
One of the great things about social media marketing is that it’s easy to measure the results of your efforts. But metrics in and of themselves are only numbers. They’re useful only when you employ them to measure progress toward your business goals. In recent interviews, I spoke with several marketers and asked what metrics … Continue reading 4 Key Metrics for Measuring Social Media Success
Big agencies climb on board the location-analytics train. Greg Sterling on February 12, 2015 For well over a decade the internet has influenced billions and billions of dollars of local or offline spending. But that was largely ignored because it was almost impossible to track digital ads to the offline point of sale (outside of … Continue reading Online-To-Offline Metrics Increasingly Available, Important To Marketers
Jane IntrieriFebruary 9, 2015 Reporting on organic performance can be tricky. But with so much riding on the success of your SEO strategy, and with numbers fluctuating almost daily, it’s important to produce a comprehensive report each week. The value of certain metrics may differ across organizations and industries, but there are several key metrics … Continue reading Top Metrics For Weekly SEO Reporting
Mark SchaeferFebruary 7, 2015 Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would change everything and propel me into the sunny skies of Internet fame and fortune. About two years into my blogging career, to my … Continue reading Four Online Marketing Metrics To Obsess About
Chel WolvertonJanuary 29, 2015 MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility SEO. Those three little letters are enough to make most marketers back away slowly. Search Engine Optimization sounds like a tricky thing to navigate and Google doesn’t make it easy. In the past, the big G has dropped large algorithm changes … Continue reading How Often Should You Check SEO Metrics?
