Tag Archives: Metrics

11 Need to Know Ecommerce Metrics to Scale Like the Big Box Retailers

eCommerce

Tracey WallaceJanuary 23, 2015 Most successful business owners can, with confidence, answer the question “How well is my business doing?” Better yet, they can back up their answer with sufficient data. After all, only when you can answer this question with data-backed clarity will you know where your online store stands today and what to … Continue reading 11 Need to Know Ecommerce Metrics to Scale Like the Big Box Retailers →

10 Email Marketing Metrics

Email Marketing

By Heather Seitz, Published October 31, 2014 There are a LOT of questions about email marketing metrics, trends, and overall “how to improve” your email program. So let’s take a moment to look at 10 Important Email Marketing Metrics that you need to be paying careful attention to: Deliverability Metrics Let’s start by looking at deliverability … Continue reading 10 Email Marketing Metrics →

9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns

Social Media Utilization

By Marcella Wigg, Published October 23, 2014   Measuring the success of your brand ambassador program is important. But what metrics should you use as indicators of success? Which measurements will allow you to see for yourself the success of your brand ambassador program? When analyzing what your ambassadors have contributed to your brand during … Continue reading 9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns →

Four Performance Metrics to Improve your Call Center

Customer Relationship Managemnet

Call centers are at the core of the customer experience and are often under constant scrutiny from the public and industry to ensure a high level of service is provided. Businesses today acknowledge that the sustainable differentiator between companies is driven by the level of customer care they provide and the subsequent impression left with … Continue reading Four Performance Metrics to Improve your Call Center →

Soft Metrics That Have A Significant Effect On Your Bottom Line

Email Marketing

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. And it is almost definitely the one that your boss cares about the most, regardless of whether said boss is … Continue reading Soft Metrics That Have A Significant Effect On Your Bottom Line →

Don’t Use The Wrong Metrics To Measure Success

Email Marketing

In the new second edition of my book, “Email Marketing Rules,” I focus more on measuring success than on anything else except permission. That’s because too often email marketers are using the wrong yardstick to measure the effectiveness of their programs. Here are three examples of how success is often measured incorrectly, leading to underperformance: … Continue reading Don’t Use The Wrong Metrics To Measure Success →

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