Taylor NelsonMay 29, 2015 There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI. Differentiating between the metrics that are vanity and useful will allow you to prove the importance of social media for your business. What it all comes down to … Continue reading 5 Social Media Metrics You Can Stop Tracking Yesterday
Laurie Sullivan @lauriesullivan, (May 28, 2015) A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to support the move. The company announced Google Analytics for Apps Thursday at its annual I/O conference. The tool provides greater transparency into the effectiveness of … Continue reading Google Delivers On Need To Track Mobile Metrics, Performance (DD)
Justin WilsonApril 29, 2015 In the world of digital marketing, it seems that every week presents a new tool which marketers can use to engage with their audience. But in all of the excitement surrounding innovation, it is also important to remember your trusted tools which deliver consistently strong results. For a lot of businesses, … Continue reading Understanding Email Metrics
Sarah ParkerApril 25, 2015 Everything in life is a learning experience, but sometimes it seems that social media campaigns can teach us particularly frustrating lessons. You can meticulously research best practices for campaigns in your industry across social platforms, and still get results below expectation. That doesn’t mean that campaign was a complete failure; it’s … Continue reading 4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign
Young Entrepreneur CouncilApril 23, 2015 What is one metric I can use for measuring the success of my new social media hire? 1. Interaction With Your Brand Via Social The key is to look at the overall “cohort” following and engagement with your company across all your social media channels. Do you have more likes, … Continue reading 10 Best Metrics For Measuring The Success of Your Social Media Hire
Sarah GreesonbachApril 15, 2015 CEOs are notoriously numbers driven. They care about numbers and results, not editorial schedules and topic brainstorms. And the only thing the want to know about the corporate blog is that it drives growth in reach, conversions, and the bottom line. As a marketer, it’s up to you to translate the … Continue reading 5 Metrics That Will Increase CEO Interest in the Corporate Blog
by Daniel Kosir April 9th, 2015 You often hear a lot about content marketing ROI, and how difficult it can be to prove. Many companies struggle with determining how effective their content efforts are. While it can be difficult to prove ROI for all of your content marketing tactics, it becomes less of a daunting … Continue reading The 8 Essential Content Promotion Metrics to Track
B2B marketers have long measured the success of their marketing campaigns with metrics like CPM and CTR, but columnist Rachel Balik suggests we need to take a new approach. Rachel Balik on April 3, 2015 Every week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could … Continue reading Why B2C Ad Metrics Are Ruining Your B2B Campaigns
Rob HullMarch 21, 2015 We’ve made the case for years: There’s a huge opportunity and need for CFOs to become more strategic to their organizations. We all agree that financial data should heavily influence future decisions within any business eyeing long-term success. But the cumbersome effort required to gather and analyze historical performance data and … Continue reading How Modern CFOs Make the Most of Their Financial Metrics
Nancy ChenMarch 14, 2015 “If you cannot measure it, you cannot improve it.” – William Thompson, inventor of the Kelvin scale This saying has been adopted for business, and is fundamental to understanding the importance of KPIs (key performance indicators). Developing and improving KPIs were cited as the number one strategic action for growth currently … Continue reading KPIs are More Than Just Metrics
