Jacob ShriarJune 29, 2015 HR Data is becoming incredibly sophisticated. I met with a business the other day that has four dedicated PhDs in their HR department to handle “big data” analysis. Most HR departments aren’t that advanced yet, but the ones that are taking analytics seriously will have a huge advantage over their competitors. … Continue reading How HR Metrics Help You Make Smarter Decisions
Tag Archives: Metrics
5 Underrated Twitter Metrics You Should Be Using
Chloe BasterfieldJune 29, 2015 Discover lesser-used metrics that can deliver more valuable insights when it comes to trending topics. Understanding what your customers want is hugely important for Marketing, Sales, Customer Service and HR teams. Social media is a rich seam of data which will help all your departments understand customers’ journeys. Departments can then … Continue reading 5 Underrated Twitter Metrics You Should Be Using
KPIs: Metrics for Business Success
Personal Branding BlogJune 25, 2015 My last post, Cash Is King in Small Business, discussed the importance of cash and the potential pitfalls of focusing on sales as a business metric. Growing sales can actually choke off cash and create more financial problems than it solves. Beyond cash and sales, there are a myriad of … Continue reading KPIs: Metrics for Business Success
6 KPI Metrics That Actually Mean Something to Your Boss
Matthew SantosJune 23, 2015 “LEADS! LEADS! LEADS! GET ME MORE LEADS!” – said every CEO ever. To someone who’s only goal is to drive the company up and to the right, the amount of leads is likely the most important metric. Sorry to break it to you, but there are a lot more metrics that … Continue reading 6 KPI Metrics That Actually Mean Something to Your Boss
10 Social Media Metrics Actually Worth Tracking
WishpondJune 15, 2015 As you probably know from past marketing experiences, social media marketing is an incredibly effective tool for building brand recognition and improving conversions. That being said, if you want to get the most out of your marketing efforts in relation to social media, you should be tracking these 10 metrics, starting now. … Continue reading 10 Social Media Metrics Actually Worth Tracking
Improving Customer Service With The Magic of Metrics
Ritu PantJune 13, 2015 Businesses receive complaints and compliments almost daily. Most companies simply log this information, address the issue, and never look back at it. Savvy businesses collect the data and use it to create detailed customer metrics. Customer metrics can be employed to solve issues and improve client relationships in different areas of … Continue reading Improving Customer Service With The Magic of Metrics
14 Must-Have Metrics for Digital Marketing: Conversion and Revenue
Angela Hausman, PhDJune 12, 2015 Last week, we began our discussion of 14 must-have metrics for digital marketing. We left off with those related to traffic generation. Today, we’ll talk about the rest of the must-have metrics for digital marketing. Must-have metrics for digital marketing Must-have metrics #6: Conversion rate Conversion metrics should be tied … Continue reading 14 Must-Have Metrics for Digital Marketing: Conversion and Revenue
Which Digital Marketing Metrics Are Most Useful?
Paula ClaponJune 11, 2015 Data is at the basis of digital marketing. It’s what gives it the much craved power of analytics, real-time optimizations and audience insights. But sometimes there seems to be too much data, prompting questions like: What are the most important metrics? How often should I check them? What’s the minimum time … Continue reading Which Digital Marketing Metrics Are Most Useful?
14 Must-Have Metrics for Digital Marketing
Angela Hausman, PhDJune 3, 2015 I ran across this list of the 14 must-have metrics for digital marketing in researching a recent post, so I thought I’d share it with you. The infographic from Digital Marketing Philippines breaks down metrics into traffic building metrics, conversion metrics, and revenue metrics. Today, we’ll only have time to … Continue reading 14 Must-Have Metrics for Digital Marketing
Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success. Amy Gesenhues on May 29, 2015 What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last month, the Media Rating Council and IAB both defined a video ad as … Continue reading Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
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