Elisa Ciarametaro — November 18, 2016 Follow @elisaciarametar— November 18, 2016 Relevant messaging strives to deliver the right message to the right audience at the right time. Yet to establish a credible connection with a potential buyer, sellers have to be willing to take the time to understand their prospects in detail. A good messaging … Continue reading 5 Tips for Relevant Customer Messaging
by Laurie Sullivan, Staff Writer @lauriesullivan, November 14, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a new … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging
These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again. Barry Levine on September 22, 2016 From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to … Continue reading Forrester: Here are some ways marketers can adapt to messaging apps
by Cheryl Gale July 30, 2016 Follow @marchprJuly 30, 2016 Last month, I dived into one of my favorite topics in marketing and PR: client messaging. Messaging is one of the most crucial elements of any successful brand – you can have a killer product, a great management team and the best employees in the … Continue reading Client Messaging 101: The Building Blocks of a Strong Message
by Cheryl Gale June 25, 2016 Follow @marchprJune 25, 2016 Running a successful company today isn’t just about the product or service you have to offer, but the story you have to tell about that product or service – and just as importantly, the story you have to tell about yourself. Businesses have never had … Continue reading Client Messaging 101: The Whys and Whens
by Seamas Egan June 27, 2016 Follow @SeamasEganJune 27, 2016 Email marketers have long been wary of the spam folder and avoid it like a black hole that could trap their messages where their contacts will never see them. A message in the spam folder likely removes all possibility for click-through and conversion, so email … Continue reading Beyond the Junk Folder: How Spam Can Undermine Your Future Messaging
by Megan Tonzi June 24, 2016June 24, 2016 It has been a time of information overload for many and much of that overload includes a large number of poorly-written emails. I can’t even count how many emails I receive on a daily basis, let alone the ones that are sales-based and far from customized. Communication … Continue reading The Right Sales Messaging Templates Will Boost Your Sales Team’s Connect Rate
Looking to gain more profits from your email list? Columnist Daniel Faggella walks you through some best practices to help you increase your open rates and customer lifetime value. Daniel Faggella on May 19, 2016 Email marketing has been tested and proven to garner the highest return on investment of any medium on the … Continue reading How to increase sales through broadcast messaging
by Jacob Curtis January 13, 2016 Follow @jacobkcurtisJanuary 13, 2016 Ever notice some Facebook Pages have a Very Responsive badge? It’s because they do a really good job at initially replying to private fan messages. The only downside is that it’s very hard to maintain a Very Responsive badge if you aren’t there managing your … Continue reading How to Set your Facebook Page’s Messaging Status to Away
by Lauren Marchese January 11, 2016 Follow @lrosemarie63January 11, 2016 Instant messaging, or IM, has a bad reputation. Many see it as outdated, distractive and purely social. But the time has come to reevaluate instant messaging’s place in the world – specifically the business world. Companies are embracing IM as a workplace tool much like … Continue reading Tech in the Office: How Instant Messaging Improves Productivity
