by Annum Munir December 18, 2015 Follow @annummunirDecember 18, 2015 Ahh, the end of year is here. Before you stuff those holiday stockings, it’s time to pull up your own socks and take a long, hard look at the mobile marketing campaigns you ran in 2015. It’s time to ask yourself, which ones were really … Continue reading Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging
by Todd Grennan November 13, 2015November 13, 2015 The New York Times recently published a post looking at the way they use push notifications. It used to be that the paper only sent them about breaking news, but they’ve begun expanding their use to promote other stories. That’s boosted readership, but it’s also triggered criticism … Continue reading What The New York Times Can Teach You About Switching Up Your Messaging Strategy
John NemoNovember 5, 2015 LinkedIn just did something brilliant. And if you pay attention to what I’m about to tell you, it’s going to make selling on the world’s largest social network for professionals much easier – and fun – as a result. Before I reveal LinkedIn’s bold new move, I want to recap what … Continue reading How to Utilize LinkedIn’s New Messaging Platform
Jess HallJuly 6, 2015 If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four out of five B2B leads never actually turn into sales. Why exactly is that? Email marketing can be a great way to bring in new leads, but … Continue reading B2B Email Marketing Tips: Email Messaging that Works!
Megan TotkaApril 22, 2015 Tell me if this sounds familiar: You log into your laptop and type in the name of the car make and model you are interested in buying. When you log into Facebook five minutes later, an ad for that exact make and model pops up in the right rail. You look … Continue reading Do Consumers Love or Hate Personalized Messaging?
A new private messaging feature may help Swarm grow from a check-in/gaming app to a full fledged leader in the local social space. Greg Finn on March 13, 2015 Since Foursquare decided to spin off check-ins to the Swarm app the app hasn’t had much innovation. Til now. The new Swarm version 2.0 now features … Continue reading Swarm 2.0 Gains Direct Messaging To Help Pollinate A More Social Experience
Vishal Pindoriya December 23, 2014 According to Jonah Lipton with the London School of Economics and Political Science, the people of Freetown, Sierra Leone (where Lipton is living while doing his fieldwork), are very much confused about the Ebola outbreak in the region. Lipton wrote in August how social media, and WhatsApp in particular, … Continue reading Mixed Messaging On Social Media
Stay on message. The phrase is often used in politics and by politicians, some of whom — even the most skilled and polished — can’t resist the temptation to engage in a discourse that takes them far away from their core message. Going off message, however, doesn’t only happen in politics. It happens in every … Continue reading Messaging Before Content: What Belongs in Your Messaging Guide
In recent years, there has been a swift shift towards messaging as the preferred mode of communication, with the number of phone calls steadily declining and discontent with email growing. As cited in a previous blog post, Americans aged 18-29 send and receive an average of almost 88 texts a day, compared to just 17 … Continue reading Why Messaging has Completely Surpassed Calling in the Preferences of Workers
