Tag Archives: Media

IAB Creates Branded Content Studio Directory To Aid Media Buyers

IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers →

9 Ways to Avoid Getting Sucked Into Social Media and Wasting Time

Social Media Impact

Kayla Sloan — June 29, 2018 — June 29, 2018 Time management is an eternal struggle for many people and especially those of us who work full-time and then some. We must be constantly vigilant of how we spend time or risk being overrun with work or chores at home. I know personally that I … Continue reading 9 Ways to Avoid Getting Sucked Into Social Media and Wasting Time →

5 Social Media Trends You Need For A Killer Marketing Strategy

Social Media Trends

Alice Oh — June 29, 2018 — June 29, 2018 Unless you’ve been hiding out in the dark ages, you know social media has become an integral part of our daily lives. Everything from the degree of personal information we share to the way we communicate with others has completely evolved. Whether this shift has … Continue reading 5 Social Media Trends You Need For A Killer Marketing Strategy →

Shoppable Media: Game-changer Or Bust?

Snapchat

Shoppable Media: Game-changer Or Bust? by Jacqueline Toro , Columnist, June 28, 2018 Emerging technology is constantly changing, opening new paths for brands to truly connect with consumers. With the rise of shoppable media, augmented reality, voice services, wearables, mobile wallets and chatbots (the list goes on), brands are seeking new and interesting ways to … Continue reading Shoppable Media: Game-changer Or Bust? →

Direct-Brand Revolution Will Hit Media Industry Hard

Branding Trends

Direct-Brand Revolution Will Hit Media Industry Hard by Dave Morgan , Featured Contributor, June 28, 2018 The following post was previously published in an earlier edition of Media Insider: Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for … Continue reading Direct-Brand Revolution Will Hit Media Industry Hard →

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Marketing Guide

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data →