There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
By Gaurav Sharma July 16th, 2018 Influencer marketing saw 198% rise in 2017 owing to its efficiency at spreading brand awareness and generating leads. In fact, 39% of marketers believe that influence-generated content is capable of outperforming brand content. We can full well expect 2018 to continue to be the year of the influencer. Influencers … Continue reading How Influencers Can Stand Out on Social Media
Amanda Clark — July 15, 2018 Follow @GrammarChicInc — July 15, 2018 Every business wants a robust presence on social media; indeed, it’s almost impossible to succeed without one. But social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Actually, it requires a comprehensive … Continue reading 10 Things You Need for Successful Social Media Marketing
Sofia Pompeo — July 13, 2018 — July 13, 2018 Developing buyer personas is one of the most important marketing practices out there. What some companies don’t realize is that you can leverage your buyer persona by using social media. Every social media post that you publish is a chance to connect with a prospective … Continue reading How to Find Out Which Social Media Platform Your Buyer Persona Engages With
Monica Wilson — July 14, 2018 — July 14, 2018 Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. The following are 8 of the best social media marketing tips you can use to grow your business and improve sales. 1. Develop a digital marketing strategy Any … Continue reading 8 of The Best Social Media Marketing Tips We’ve Got
Personal Branding Blog — July 13, 2018 — July 13, 2018 Search engine marketing has changed quite a bit since mobile and voice search have emerged onto the scene, and many brands are left wondering which marketing methods work best to build visibility? Social media is a large influence in the way people look for … Continue reading The Art of Social Media Affecting SEO for Personal Brands
Online and offline brand conversations occur in two vastly different ecosystems. Greg Sterling on July 13, 2018 The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline … Continue reading Report: Social media sentiment not predictive of offline brand outcomes
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game. Peter Minnium on July 13, 2018 Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group … Continue reading Winning the social media marketing game
Rolando Herrera — July 12, 2018 Follow @rolandolherrera — July 12, 2018 Are you lacking a viable social media strategy? If so, you aren’t alone. 50% of businesses claim that they lack a tangible social media strategy, according to a recent survey. Accordingly, many businesses feel that having a documented social media strategy is unnecessary … Continue reading 7 Simple Steps to Conquer Social Media
Ibrahim Kareem — July 7, 2018 Follow @IbrahimOKareem — July 7, 2018 We’re currently living in a digital age where almost everything can be accessed with just an internet connection. With this in mind, it has become crucial for businesses big and small alike to have some sort of online presence. The internet is a … Continue reading A Beginner’s Guide to Building Your Social Media Presence
