Tag Archives: Media

Social Media Marketing for IT Consultants: Take the Un-Boring Angle

Veronica Green-Gott — August 12, 2019 — August 12, 2019 Recently, I read an article by Neil Patel where he argues that B2B is unsuccessful on social media because it’s boring. He argued that social media practitioners need to find an “unboring” angle to relate to. He uses the example of vivarium misting systems which … Continue reading Social Media Marketing for IT Consultants: Take the Un-Boring Angle →

B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content

Suhaib Mohammed — August 9, 2019 Follow @Suhaib_writes — August 9, 2019 Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share … Continue reading B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content →

Sales organizations in media companies are facing a new world order

Adjustments in how we organize around an executive-level salesperson, rather than senior-level, to build and sign MSAs will better align for business growth. Rob Rasko on August 7, 2019 at 8:00 am It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as … Continue reading Sales organizations in media companies are facing a new world order →

The 6 Dos & Don’ts of Social Media Monitoring

Linsey Jepma — August 3, 2019 Follow @LiinseyJ — August 3, 2019 In many organisations social media monitoring is already an important factor in the strategic choices Brand Managers, Marketing Managers and press officers make. Data-driven strategies are the future and more and more brands have started using these strategies. Nevertheless, there are still many … Continue reading The 6 Dos & Don’ts of Social Media Monitoring →

The Power of Employees on Social Media For B2B Organizations

Kelly MicKey — August 1, 2019 — August 1, 2019 Social networks are massive outlets and continue to grow every year. And while social media was designed primarily for sharing personal life events, videos, and random status updates, it has evolved into something much larger today. Now, consumers and business professionals gravitate to social platforms … Continue reading The Power of Employees on Social Media For B2B Organizations →

Posts For Posts: How To Market Your Blog Effectively Via Social Media

Hugh Stephens — July 25, 2019 — July 25, 2019 You’ve spent two hours writing a well-researched blog post that could help your customers out big-time. You post it online, give it a week, and check the analytics with bated breath. Unfortunately, your online traffic is still at a low flat line. Some have estimate … Continue reading Posts For Posts: How To Market Your Blog Effectively Via Social Media →

Developing Your Brand Voice on Social Media: 5 Mistakes to Avoid

Dana Kachan — July 26, 2019 Follow @DanaKachan — July 26, 2019 We’re entering the age of technological revolutions and massive diffusion of technologies connecting people around the globe. The constant development of mobile devices gave birth to new forms of communication and 24/7 connectivity in social networks. They play a significant role in changing … Continue reading Developing Your Brand Voice on Social Media: 5 Mistakes to Avoid →