Tag Archives: Media

How to Find and Evaluate Social Media Influencers

Olivia Mason — July 26, 2019 — July 26, 2019 Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media platforms. Companies can work with influencers to build … Continue reading How to Find and Evaluate Social Media Influencers →

6 Employee Training Requirements for Corporate Social Media Security

Janet Church — July 24, 2019 Follow @JanetChurch — July 24, 2019 There are many digital threat avenues for bad-actors to infiltrate a corporation and social media has become a favorite. Even though there are technology solutions that help corporations with these risks, it still takes constant oversight, monitoring, and forward-thinking. One area that is … Continue reading 6 Employee Training Requirements for Corporate Social Media Security →

Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem. Amy Gesenhues on July 16, 2019 Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can … Continue reading Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency →