by Arik Hanson November 9, 2015November 9, 2015 Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way we’re staying connected with reporters is through Twitter. We developed the requisite Twitter lists. Researched them inside and out. And started “engaging” (i.e., monitoring and looking … Continue reading Engaging Media on Twitter: Through Personal or Corporate Accounts?
by Bennet Hammer November 9, 2015November 9, 2015 Social Media use by employees is increasing at a staggering pace. It’s hampering productivity and, in some cases, is harming the reputation of many businesses. With 2.2 billion active social media users and 30% global adoption, the increased usage and adoption is putting businesses in a difficult … Continue reading 3 Reasons Your Company Needs A Social Media Policy
by Vasudha Veeranna November 9, 2015 Follow @http://drumup.io/November 9, 2015 Content curation is the cornertstone of your content strategy and is one of the defining factors that determine your brand’s visibility on social media. When you source stories from credible blogs and publications you will be able to make a lasting impact on your audience, … Continue reading 7 Time-saving Tips on Content Curation for Social Media
by Rosalind Henshell November 9, 2015 Follow @big_thinkingNovember 9, 2015 We’ve worked with countless businesses over the last few years to help them improve their online reputation and to help them grow and reach new clients. Social Media has become an increasingly important part of a businesses online presence, and an area that the vast … Continue reading Are You Making These Mistakes With Your Social Media Presence?
by Madeline Boehmer November 8, 2015 Follow @madelineboehmerNovember 8, 2015 It seems like most of us have a love-hate relationship with social media – we know how terrible it is to constantly be connected to everyone and everything, but for some reason we just can’t quit get enough. In a survey taken by globalwebindex, they … Continue reading Top 4 Ways Social Media Can Save Your Business Time
Joel GoldsteinNovember 6, 2015 Chances are, if you’ve asked Google for ideas on marketing your small business, you’ve been told a thousand times that social media is where you should be. But, what about offline marketing efforts? Yes, social media is important for marketing a business, but that doesn’t mean you should put all of … Continue reading 5 Small Business Marketing Ideas That Don’t Involve Social Media
Judy CarollNovember 6, 2015 Social media marketing, or SMM, is perhaps the best method to get one’s marketing message through. Both B2C and B2B companies are making it an essential part of their appointment setting and lead generation program. And given several conditions such as the prevalence of digital channels and innovations in mobile technology, … Continue reading Should You Spend Heavy On Social Media Marketing?
William ComcowichNovember 5, 2015 Businesses that “listen harder” to customers through social media monitoring will uncover valuable sales leads and market research, experts say. Companies can transform social media data into revenue by using the right social media listening tools, employing the right people to manage them, and integrating social media information into their sales … Continue reading ‘Listen Harder’ to Turn Social Media Listening into Sales
Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Martin Beck on November 5, 2015 Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority … Continue reading Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests
Andy NathanNovember 5, 2015 If you’ve been listening to all the buzzwords that circle around in social media, one stands taller than the rest: social media strategy. Everyone is talking about it, and most people say you need a strategy. While some may say the phrase is used too often, it is because strategy is … Continue reading Insider Secrets: How to Build a Social Media Strategy
