Tag Archives: Media

How Cross-Departmental Collaboration Will Make Your Social Media Thrive

by Jonathan Bright June 8, 2016 Follow @SoutherlyCommsJune 8, 2016 Marketing once provided a one-sided way of reaching the masses. Audiences watched television ads and consumed newspaper features without a clear way to respond to the company behind the promotions. But all that changed with social media. Today, marketing is a conversation between businesses and … Continue reading How Cross-Departmental Collaboration Will Make Your Social Media Thrive →

Social Media – What Impact Is It Having On Business?

by Don Purdum June 7, 2016 Follow @donpurdumJune 7, 2016https://donpurdum.podbean.com/mf/play/t8zjn5/Social_Media_-_What_Impact_is_it_Having_on_Business.mp3 Is social media having an impact on your business? Is your business struggling to gain new prospects into your sales funnel and are you closing them? If you’re like most businesses, the answer is probably not and there are good reasons for poor social media … Continue reading Social Media – What Impact Is It Having On Business? →

Improve Engagement by Monitoring Social Media Platforms

by Karen Repoli June 6, 2016 Follow @karenrepoliJune 6, 2016 Engagement is necessary for a successful content marketing campaign. Some marketers see social media as a platform for widening the audience for their content. It’s all about how many “eyeballs” they can get. However, the smart marketer knows that social networking is not a one-way … Continue reading Improve Engagement by Monitoring Social Media Platforms →

10 Social Media Marketing Stats Guaranteed to Surprise You

by Katherine Buchholz June 2, 2016June 2, 2016 Whether or not you use social media yourself or for your business, every marketer is at least aware of its existence. How could you not be when a third of the world’s population are actively using it? High-performing marketers already understand social media’s importance to their brand … Continue reading 10 Social Media Marketing Stats Guaranteed to Surprise You →

A Comprehensive Guide to Understanding Social Media Customers

by Harry Rollason June 1, 2016June 1, 2016 Social media customers are dominating the present day marketplace and precipitate the wave of the future. Smart companies have been paying extra mind (and of course, money) to their online and mobile presences, making customers’ experiences increasingly enjoyable, easy, and appealing to the eye. Historically, customer service … Continue reading A Comprehensive Guide to Understanding Social Media Customers →