by Angela Hausman, PhD June 13, 2016 Follow @MarketingLetterJune 13, 2016 Clients are sometimes surprised to discover my recommendations for how often you should post to social media. They fear they’ll be viewed as spam by their followers. What they’re not realizing is that any single post reaches a small fraction of your audience, regardless … Continue reading How Often You Should Post to Social Media?
by Will Fanguy June 12, 2016 Follow @willfanguyJune 12, 2016 How many times have you heard the saying “A picture is worth a thousand words”? It’s become cliché, but it’s true. People respond to images more often and with greater enthusiasm than they do with text-only content. When it comes to marketing and engagement, it’s … Continue reading How to Optimize Your Images for Social Media Mastery
by Janet Miller June 12, 2016June 12, 2016 Social media attracts people of all ages. The young and the old connect and build and rekindle friendships, share their thoughts and ideas, and interact with businesses. As a business owner, it is critical that you not only acknowledge what social media could do for your business, … Continue reading 8 Ways to Nurture Leads Using Social Media
by Graham Jones June 11, 2016 Follow @grahamjonesJune 11, 2016 So, there you are, Tweeting away each day, saying what you want and getting loads of attention. But does anyone believe you? The chances are, much social media activity could be working against you, rather than for you. An interesting new study on social media … Continue reading How Credible Are You On Social Media?
by Karen Repoli June 11, 2016 Follow @karenrepoliJune 11, 2016 70% of the U.S. population has at least one social networking profile. (Statistica) Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy … Continue reading Learn the 8 Habits of Successful Social Media Marketers
by Olivier Choron June 10, 2016 Follow @purechannelappsJune 10, 2016 There is no denying that your channel partners see social media as extremely valuable for increasing their overall online presence. The questions we need to ask ourselves are multiple; Are your channel partners really equipped to manage it effectively? And are you, the vendor, providing … Continue reading Social Media Through the Eyes of Channel Partners
by Patrick Whatman June 10, 2016 Follow @mrwhatmanJune 10, 2016 In 1981, MTV’s arrival changed the shape of the music industry. Suddenly, video was essential for music promotion. It’s 2016, and video has become essential again. This time, for social media marketers. In her Mention webinar, social media expert Lauren Teague highlighted the importance of … Continue reading 4 Social Media Platforms to Dive Into Video Marketing
by Wendy Marx June 10, 2016 Follow @wendymarxJune 10, 2016 Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer, says it best: “Social media can be MORE transformative for a B2B company than a B2C company… because B2B has a smaller potential customer base, a higher average price point.” … Continue reading The B2B Small Business Marketing Guide To Crushing It On Social Media
by Steve Hamm June 10, 2016 Follow @maasprosrduJune 10, 2016 At the heart of any social media marketing campaign worth its salt is the creation of content that has a broad appeal and invites sharing as well as online engagement. Although amusing memes can propel even a small furniture company into the limelight for a … Continue reading Videos: Social Media Marketing Fit for Sharing
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO. Dan Bagby on June 9, 2016 Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use … Continue reading Two tried and true methods to make social media impact SEO
