Tag Archives: Media

Answers to the Social Media Measurement Dilemma

by William Comcowich May 27, 2016 Follow @CyberAlertMay 27, 2016 Photo credit: Véronique Debord-Lazaro Marketers appear to be making little progress in their ability to measure social media marketing, according to the 2016 Social Media Marketing Industry report. Only 41% of social media marketers say they can measure their social activities, reveals the Social Media … Continue reading Answers to the Social Media Measurement Dilemma →

Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend

by Joe Mandese @mp_joemandese, May 26, 2016 Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the finding of an analysis released this morning by Publicis’ Zenith unit, ranking … Continue reading Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend →