Called Fusion, it is designed to help publishers manage the transition away from Flash. Barry Levine on July 20, 2016 Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want … Continue reading Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
By Steven Eastlack July 20th, 2016 As marketers, we live and work in an environment of instant gratification, where the competition for attention is fierce. No matter where you look – Facebook, Twitter or Instagram – standing out isn’t easy. Growing your brand on social media demands patience. Increasing followers, page likes, and engagement doesn’t … Continue reading 7 Quick-Win Tactics For Social Media Success
by Jeff Bullas July 17, 2016 July 17, 2016 It’s only been 10 years but it feels like a lifetime. Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked. Then I … Continue reading 95 Awesome Social Media Facts You Should Not Ignore
by Arthur Germain July 16, 2016July 16, 2016 Wikipedia If you want to share your brand story with journalists, you have to know how to pitch the story to them. We often tell clients there are three ways to pitch reporters. In many cases, you can use these approaches in combination in order to target … Continue reading 3 Ways to Get the Media to Listen to Your Brand Story
by Scott Barnett July 12, 2016 One of the more heavily discussed items at Facebook’s recent F8 conference was Facebook’s news feed. It appears that more publishers are taking to Facebook to share their stories and get more eyeballs. Of course, this provides both benefits as well as drawbacks to the local publisher. A very good … Continue reading Facebook’s News Feed – Why Your Posts Aren’t Being Seen
by Justin Wilson July 12, 2016 Follow @Jus_WilsonJuly 12, 2016 There are lots of reports which state that spend on social media advertising is increasing year and year and it is fast becoming to go-to advertising channel. It’s easy to see why: easy to set up, cost efficient and a good opportunity to get creative. … Continue reading Did My Social Media Advert Work?
by Charlene Weisler, Op-Ed Contributor, July 12, 2016 The agency business has been undergoing change, not least of which is through the use of new technology to deliver the best messaging to the right consumer at the right time. Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Less, an online store … Continue reading Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner
by Katie Cooper July 10, 2016 Follow @loopthecoopJuly 10, 2016 You probably have a gut feeling that your business should be tweeting or maintain an active Facebook presence. You know social media is a means to open up a dialogue with your audience and advertise your brand – and you probably use it personally to … Continue reading Statistics That Prove Social Media is Worth Investing In
by Lauren Frye July 10, 2016July 10, 2016 Based on the Periodic Table of Marketing Attribution, this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. This molecular configuration shows the powerful complexities of touchpoint … Continue reading Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
by Holly Wade July 10, 2016 Follow @GrJobInterviewJuly 10, 2016 Social media reigns supreme in everyday life and in business – it’s just the truth. Your organization’s online community is a group of people who carefully watch your every move through social media. They do it because they care (otherwise they wouldn’t follow you), and … Continue reading 5 Ways to Reflect Company Culture Through Social Media
