Bob Hutchins — March 14, 2017 Follow @Bobhutchins— March 14, 2017 Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up a larger story. Micro-content doesn’t define a brand in and of itself; it doesn’t tell the whole story. Instead, … Continue reading Science Says There’s a Right Time to Post to Social Media
Annaliese Henwood — March 16, 2017 Follow @MktgInnovator— March 16, 2017 The headline of this article asks whether you want to improve your social media marketing. It was a trick question. You should always want to improve on your social activity. There is always more you can do and learn no matter how long you’ve … Continue reading Want to Improve Your Social Media Marketing? Ask These 5 Questions
Rachel Romoff — March 15, 2017 — March 15, 2017 One of the biggest hurdles to scaling social customer service in the contact center is entrusting agents with handling very public customer interactions via social media. The last thing contact center managers want is that dreaded call from the PR or Marketing department saying that … Continue reading Prepping Agents for the Social Media Spotlight
Aliza Freud — March 13, 2017 Follow @shespeaking— March 13, 2017 At my company, SheSpeaks, we just completed a study about Women and Trust. In a study of over 2,100 women nationwide we set out to understand how significant the trust deficit is among women, and what impact it has on brand perceptions and loyalty. … Continue reading Consumer Distrust in Media & Brands Rises [Infographic]
Charlie Brown — March 15, 2017 — March 15, 2017 For a business to thrive, it must have a great reputation. The number of new clients you get is entirely dependent on that. Even moreso, the volume of repeat customers heavily relies on the overall reputation of your business / brand. In a society driven … Continue reading 5 Secrets to Build Your Online Reputation Through Social Media
Sahail Ashraf — March 14, 2017 Follow @Talcontent— March 14, 2017 There is a lot of talk flying around at the moment regarding robots and how they are eventually going to steal everybody’s job. This may not happen (but we think something very close to it will), but one of the most obvious points of … Continue reading Are The Chat Bots Taking Over The Social Media Customer Support Experience?
Lisa Kupfer — March 14, 2017 Follow @dearlisa— March 14, 2017 In the 21st century, your company’s success relies heavily on the way you market yourself online. Cultivating a strong digital brand and positioning yourself as a thought leader can make you stand apart from the competition when it comes to scoring new customers and … Continue reading How to Unlock Social Media Branding
George Beall — March 13, 2017 Follow @GeorgePBeall— March 13, 2017 As a freelancer, it’s important to implement a sound marketing strategy that can guide you now and in the future. Although you have the opportunity to attract clients via social media, there is no guarantee that you will achieve success. Fortunately, there are some … Continue reading 5 Best Social Media Tools for Freelancers
Will Smith — March 10, 2017 — March 10, 2017 Social media holds unbounded potential for your business. The problem is that many businesses don’t know how to create an effective strategy to do so. Here’s some simple, no-nonsense, tips that will help you strengthen your efforts and set you up for social media success, … Continue reading Social Media – 7 Quick Tips to Set Yourself Up for Success
Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment. Kevin O’Reilly on March 10, 2017 While much has been said about complementary media strategies, the secret to making it truly work … Continue reading Making complementary media strategies work: The recipe for cross-channel attribution
