Mike Templeman — March 9, 2017 Follow @miketempleman1— March 9, 2017 Video needs sound. Almost as long as creative minds have put together moving pictures in order to engage and delight their audiences, they have recognized the need for sound effects, music, and dialogue. But social media is challenging conceptions that have been common sense … Continue reading The Age of Soundless Video in Social Media Marketing
Tag Archives: Media
How To Hire Social Media Managers Who Hustle
Brooke B. Sellas — March 8, 2017 Follow @madSMscientist— March 8, 2017 Hiring social media managers hasn’t slowed in 2017. In fact, a quick search on job search site Indeed pulled up 2,027 job postings for “social media manager” in NYC alone. But finding a social media manager with hustle … that takes an eagle … Continue reading How To Hire Social Media Managers Who Hustle
What They Never Tell Solopreneurs About Social Media
Larry Klein — March 8, 2017 Follow @wealthyFA— March 8, 2017 I have been skeptical about social media from the get-go. It seems to me a great branding tool for large companies, but far less useful for small businesses or solopreneurs. Most everything you read is positive about social media for business expansion. Proponents herald … Continue reading What They Never Tell Solopreneurs About Social Media
Social Media Reporting: Make Sure Clients Know You’re Worth It
Catherine Hayden — March 7, 2017 — March 7, 2017 Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like … Continue reading Social Media Reporting: Make Sure Clients Know You’re Worth It
Whitelists vs. blacklists for programmatic media
Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers. Kevin Lee on March 3, 2017 Is your strategy whitelist, blacklist or no-list? Unfortunately, programmatic display can be quite complex regardless of which DSP (demand-side platform) you … Continue reading Whitelists vs. blacklists for programmatic media
How to Use Social Media as a Niche Brand
Brandon Doyle — March 5, 2017 Follow @travelintweeter— March 5, 2017 Social media is a valuable tool for any and all companies. Why? Just think about all the things you can accomplish now that hadn’t even be dreamed of years ago: Targeted interaction with interested and potential customers Brand awareness, recognition, and loyalty Detailed customer … Continue reading How to Use Social Media as a Niche Brand
Sourcing Basics: Creating a Media Kit
Felicity Fromholz — March 4, 2017 — March 4, 2017 Recently, I’ve gotten a lot of questions about sourcing – more specifically, how to source products when you’re in the beginning phases of starting a subscription box and don’t have the proverbial, “leg to stand on” when reaching out to potential partner brands. My solution … Continue reading Sourcing Basics: Creating a Media Kit
7 Top Tips To Boost Your Social Media Traffic
By Disha Dinesh March 2nd, 2017 Social media probably stands among your top traffic sources. Regardless, marketers still complain about social media being an ineffective tool in driving traffic and conversions. What most marketers don’t know is that the share of a company’s marketing budget set aside for social media marketing has been predicted to rise … Continue reading 7 Top Tips To Boost Your Social Media Traffic
How Social Media Affects Democracy
Lisa Pohlman London, PhD — March 1, 2017 — March 1, 2017 One trait that sets humans apart is our drive to make sense of things. We do this so we can comprehend our shared history and make plans for the future. As professionals, we do this so we can assess the state of our … Continue reading How Social Media Affects Democracy
21 Tools to Create Engaging Images and Infographics for Social Media
Scott Sims — February 28, 2017 Follow @bscottsims— February 28, 2017 Engagement is the key to building and maintaining a social media following. If you only use text when posting to social media, you’re going to have a hard time building high levels of engagement. In fact, a small study of the MIT Facebook page … Continue reading 21 Tools to Create Engaging Images and Infographics for Social Media
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