Tag Archives: Media

Social Media, Content Marketing Most Effective For Growing Email Lists

Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists →

Social Media Marketing Tips to Help Small Businesses Stand Out

Steve Hamm — March 23, 2017 Follow @maasprosrdu— March 23, 2017 There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition. Here are some social media marketing tips to help your small business become more … Continue reading Social Media Marketing Tips to Help Small Businesses Stand Out →

Being Wendy’s: the Risk and Reward of Going Rogue on Social Media

Amy Campbell — March 22, 2017 — March 22, 2017 What’s happening with Wendy’s Twitter? Wendy’s kicked off 2017 with a bold move. After a Twitter user challenged the age-old tagline that Wendy’s beef is fresh and never frozen, the fast food chain shifted the tone of its replies from friendly to sassy with one … Continue reading Being Wendy’s: the Risk and Reward of Going Rogue on Social Media →

Top 5 Social Media Monitoring Tools To Track Your Brand Keywords

By Aleh Barysevich March 17th, 2017 Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. … Continue reading Top 5 Social Media Monitoring Tools To Track Your Brand Keywords →