The updated guidelines aim at making in-game ad measurement on par with other digital media. Chris Wood on September 6, 2022 IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0, a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update … Continue reading Updates finalized for IAB intrinsic in-game ad measurement guidelines
Tag Archives: Measurement
Don’t Leave Any Demo Behind In Alt Measurement Movement
Don’t Leave Any Demo Behind In Alt Measurement Movement by Dave Morgan , Featured Contributor, August 18, 2022 The following was previously published in an earlier edition of Media Insider. The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving … Continue reading Don’t Leave Any Demo Behind In Alt Measurement Movement
Identity and the changing measurement landscape
How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too. Ken Zachmann on July 7, 2022 Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity … Continue reading Identity and the changing measurement landscape
Media Measurement: One Currency? Multiple? Does It Matter?
Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, June 24, 2022 In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics ultimately led to reach, frequency and GRPs. It was “easy” and understood … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?
DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising by Laurie Sullivan @lauriesullivan, June 20, 2022 DoubleVerify announced the creation of a carbon footprint metric that breaks-down an ad campaign’s carbon emissions and includes data on ad tech platforms that contributed to the emissions. The metric will become available soon. The announcement made at the Cannes … Continue reading DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
OAAA Releases Digital Moving Out-of-Home Measurement
OAAA Releases Digital Moving Out-of-Home Measurement by Laurie Sullivan @lauriesullivan, May 25, 2022 The Out of Home Advertising Association of America (OAAA) will release today a method for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media such as taxicab and rideshare cars, large-format trucks, buses, trolleys, and other … Continue reading OAAA Releases Digital Moving Out-of-Home Measurement
Xandr Strikes Trial Deals With Six Measurement Companies
Xandr Strikes Trial Deals With Six Measurement Companies by Wayne Friedman , April 21, 2022 Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, … Continue reading Xandr Strikes Trial Deals With Six Measurement Companies
How do you prioritize measurement in a privacy-first world?
Listen in on the challenges and solutions to help you get ready for a cookieless future. Cynthia Ramsaran on April 6, 2022 Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is … Continue reading How do you prioritize measurement in a privacy-first world?
Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
The measurement challenge
The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it. Constantine von Hoffman on March 17, 2022 Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice, cut once” is some of the best advice … Continue reading The measurement challenge
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