Connecting The Dots In Marketing Measurement To Tell A Story To Your Board by Renee Spurlin , March 11, 2022 When was the last time your board, or top execs, asked how many impressions a campaign received? Or what type of blog content is performing best? I’m guessing never! Yet many marketing performance reports … Continue reading Connecting The Dots In Marketing Measurement To Tell A Story To Your Board
Tag Archives: Measurement
Marketer-Led Measurement Initiative To Be ‘Productionalized’ By Early 2024
Marketer-Led Measurement Initiative To Be ‘Productionalized’ By Early 2024 by Joe Mandese @mp_joemandese, March 4, 2022 An ad industry initiative to develop a new system enabling marketers to have sublime control over the reach and frequency of ads exposed to individual consumers without personally identifying them is expected to be operational by the U.S. as … Continue reading Marketer-Led Measurement Initiative To Be ‘Productionalized’ By Early 2024
IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For ‘Blackout’
IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For ‘Blackout’ by Laurie Sullivan @lauriesullivan, February 8, 2022 Measurement is one of the industry’s biggest challenges. The IAB State of Data 2022 report released Tuesday reveals that many executives are less prepared for the deprecation of third-party cookies than first believed, and there is a great deal of work to … Continue reading IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For ‘Blackout’
Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution
The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV. Chris Wood on February 7, 2022 CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., a global measurement and attribution platform for linear or “converged” TV. The deal is valued at … Continue reading Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution
IAS Adds Live Quality Measurement For CTV Campaigns
IAS Adds Live Quality Measurement For CTV Campaigns by Karlene Lukovitz @KLmarketdaily, January 28, 2022 Integral Ad Science (IAS) has expanded its IAS Signal reporting platform and integrated a new connected TV (CTV) dashboard that delivers live insights on media quality. The reporting platform now enables media quality measurement for campaigns with CTV data based … Continue reading IAS Adds Live Quality Measurement For CTV Campaigns
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Using intent as a unit of B2B campaign measurement
ZoomInfo’s Hussam AlMukhtar shares his intent strategy and how it can impact B2B marketing and sales. Chris Wood on December 15, 2021 Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at … Continue reading Using intent as a unit of B2B campaign measurement
TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement by Laurie Sullivan @lauriesullivan, September 28, 2021 TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud and in-geo impressions, might just convince them. The companies announced a … Continue reading TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Recognition: A Top Measurement of Employee Engagement
Kellie Wong July 5, 2021 Employee engagement is crucial; not just for its own sake, but because it is directly connected to business outcomes. Companies with engagement levels in the top 25 percent experience nearly double the rates of success across a wide-ranging set of metrics including “financial, customer, retention, safety, quality, shrinkage and absenteeism.” … Continue reading Recognition: A Top Measurement of Employee Engagement
To Integrate Measurement — Or Not To Integrate Measurement?
To Integrate Measurement — Or Not To Integrate Measurement? by Maarten Albarda , Featured Contributor, April 2, 2021 I wanted to bring you some news from my tiny and very flat home country, The Netherlands. This week it was announced that a whole cluster of research acronyms (SKO, NLO, NOM, VINEX) have joined up with … Continue reading To Integrate Measurement — Or Not To Integrate Measurement?
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