ZoomInfo’s Hussam AlMukhtar shares his intent strategy and how it can impact B2B marketing and sales. Chris Wood on December 15, 2021 Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at … Continue reading Using intent as a unit of B2B campaign measurement
TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement by Laurie Sullivan @lauriesullivan, September 28, 2021 TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud and in-geo impressions, might just convince them. The companies announced a … Continue reading TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Kellie Wong July 5, 2021 Employee engagement is crucial; not just for its own sake, but because it is directly connected to business outcomes. Companies with engagement levels in the top 25 percent experience nearly double the rates of success across a wide-ranging set of metrics including “financial, customer, retention, safety, quality, shrinkage and absenteeism.” … Continue reading Recognition: A Top Measurement of Employee Engagement
To Integrate Measurement — Or Not To Integrate Measurement? by Maarten Albarda , Featured Contributor, April 2, 2021 I wanted to bring you some news from my tiny and very flat home country, The Netherlands. This week it was announced that a whole cluster of research acronyms (SKO, NLO, NOM, VINEX) have joined up with … Continue reading To Integrate Measurement — Or Not To Integrate Measurement?
Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke by Charlene Weisler , Op-Ed Contributor, (February 02, 2021) Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during … Continue reading Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke
Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need?
Liz Papagni — April 26, 2020 Now that you’ve refined your products, messaging, and audience, and accelerated your company’s new growth, you’ll want to measure your success. Of course, as a C-suite executive or business owner for several years, you’re already aware of the benefits of measuring and analyzing your metrics. The difference between business … Continue reading 5 Steps to Grow Your Business in the Emerging Economy: Growth Measurement
Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported. Alan K’necht on March 6, 2020 All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how … Continue reading Align your marketing plan with your analytics measurement plan
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard
