Tag Archives: Measurement

Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?

MediaPost-MarketingGuide

Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? by Ashwini Karandikar , Mark Wagman , April 28, 2023 That time of year is quickly approaching – yes, upfront season is upon us. Before we know it, we’ll all find ourselves making the annual pilgrimage to New York, where we’ll hear from players big and … Continue reading Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? →

Digital Media Entrepreneur Creates Search, Measurement Podcast Company

Business Development

Digital Media Entrepreneur Creates Search, Measurement Podcast Company by Laurie Sullivan  @lauriesullivan, April 24, 2023 A search, discovery and measurement tool for podcasts recently launched from Tree Goat Media using artificial intelligence (AI) and machine learning to identify moments in content. Marbyl, the platform, serves up a few seconds of audio based on the search … Continue reading Digital Media Entrepreneur Creates Search, Measurement Podcast Company →

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

Cross Media Measurement

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute.  Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement →

DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue

CTV Advertisement

DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue by Karlene Lukovitz  @KLmarketdaily, February 17, 2023 DoubleVerify — the advertising measurement company that identified last year that one in four CTV environments and apps continue to play ads when TVs are turned off — is now offering what it describes as the first scalable … Continue reading DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue →

Seeking Solutions To Media Measurement Complexity At ANA Event

Media Measurement

Seeking Solutions To Media Measurement Complexity At ANA Event by Dave Morgan , Featured Contributor, February 16, 2023 I’m writing today from the Association of National Advertisers 2023 Media Conference in Orlando, Florida. Yes, Orlando ad conferences are back! A topic at the top of the agenda is the fast-growing and mind-numbing complexity that has … Continue reading Seeking Solutions To Media Measurement Complexity At ANA Event →

Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal

TV Advertisement

Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal by Wayne Friedman , January 13, 2023 Looking to eliminate any media business conflicts going forward in the measurement space, Samba TV has sold off its media sales unit to MiQ, a programmatic media company, in a multi- year deal. At the same time, Samba … Continue reading Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal →

What The Joint Industry Committee Means For Ad Measurement

Advertisement Industry

What The Joint Industry Committee Means For Ad Measurement by Laurie Sullivan  @lauriesullivan, January 9, 2023 OpenAP, an advanced advertising company, worked with national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The deal, announced Monday, aims to create … Continue reading What The Joint Industry Committee Means For Ad Measurement →

Nielsen announces first module for cross-screen audience measurement platform

Reports

Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop. Constantine von Hoffman on January 4, 2023 Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises … Continue reading Nielsen announces first module for cross-screen audience measurement platform →

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…

CTV Advertisement

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… by Karlene Lukovitz  @KLmarketdaily, December 29, 2022 With connected TV/streaming pretty much universally expected to be a prime focus for evolution and advertising investment growth in the year ahead, here are some specific insights and predictions from leading media, ad-tech platform and smart TV OEM executives. … Continue reading CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… →

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