ANA Urges Retail Media Framework, Measurement Consistency by Laurie Sullivan , Staff Writer, August 18, 2026 Retail and commerce media account for a large and growing share of marketers’ media mix, but measurement practices have lagged making it difficult to prove ROI and other campaign outcomes. An Association of National advertisers (ANA) member report — … Continue reading ANA Urges Retail Media Framework, Measurement Consistency
AI is accelerating marketing production, but most teams still measure clicks instead of business outcomes, limiting their ability to prove AI’s impact. By Constantine von Hoffman Published on July 31, 2026 AI is speeding up marketing production. Measurement hasn’t kept pace. Marketers are 68% more likely to measure email and landing page performance … Continue reading AI speeds marketing production, but measurement lags
New capabilities bring it closer to the workflow and optimization tools advertisers already use in Google Ads and Meta Ads. By Constantine von Hoffman Published on July 27, 2026 ChatGPT Ads expanded its advertising platform with new tools for conversion optimization, attribution, budget management, and campaign automation, continuing its push toward serving performance … Continue reading ChatGPT Ads adds conversion bidding and stronger measurement
Updated IAB podcast measurement guidelines improve consistency across audio and video podcasts as AI and streaming reshape the market. By Constantine von Hoffman Published on July 22, 2026 The IAB Tech Lab released an updated draft of its podcast measurement guidelines that reflects how podcast consumption and advertising continue to evolve beyond traditional … Continue reading Podcast measurement standards expand for the video era
Podcasts Get Measurement Guidelines From IAB Tech Lab by Laurie Sullivan , Staff Writer, July 21, 2026 IAB Tech Lab, the standards arm of the Interactive Advertising Bureau, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately. Podcasts rely heavily on the ability … Continue reading Podcasts Get Measurement Guidelines From IAB Tech Lab
More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes. By Constantine von Hoffman Published on June 5, 2026 Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic question: What’s actually working? According to Bitly’s … Continue reading Marketing measurement is breaking under its own complexity
The advertising leader and its partners aim to help marketers with one of today’s most significant challenges. But details are sketchy. By Pamela Parker Published on May 13, 2026 Coca-Cola and its partners are pitching a new measurement framework, Universal Media Measurement (UMM), to help marketers compare the effectiveness of paid, owned, earned, and … Continue reading Coca-Cola and partners pushing for new measurement standard
How Reddit Made The Privacy-First Ad Measurement Shift by Laurie Sullivan , Staff Writer, April 8, 2026 Anonym partnered with its fourth major publisher in less than one year as Mozilla’s privacy-first ad measurement company finds a niche to become a major player in the metrics space. Mozilla acquired Anonym in 2024. Reddit joined Snap, TikTok … Continue reading How Reddit Made The Privacy-First Ad Measurement Shift
When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. By Tom Leonard February 19, 2026 Marketing measurement has changed a lot over the last few years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media … Continue reading If your measurement strategy delays decisions, it’s broken
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here’s why better foundations matter more than new tools. By Angelina Eng February 6, 2026 Your analytics team is spending hours connecting the dots across your offline and online campaigns. Your attribution approach is predominantly last-touch or when … Continue reading AI could unlock $30B for marketers, if we fix measurement first
