Tag Archives: Measurement

Google Announces A Measurement Partners Program To Strengthen Metrics

Google Announces A Measurement Partners Program To Strengthen Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2018 Measurement. All marketers must face this challenge. Not only measure the impact of the message in search, display and video ads, but in a way that gives marketers confidence in the numbers. Google is committed to helping … Continue reading Google Announces A Measurement Partners Program To Strengthen Metrics

Why your marketing performance problem is really a measurement challenge

Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, … Continue reading Why your marketing performance problem is really a measurement challenge

5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service

William Comcowich — December 8, 2017 Follow @GleanTeam — December 8, 2017 Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who don’t know of … Continue reading 5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service

How to avoid the “Agency Measurement Paradox” and win client confidence

When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions. Rex Briggs on October 25, 2017   For decades now, marketing executives have demanded better analytics and data to judge both the performance of their campaigns and their … Continue reading How to avoid the “Agency Measurement Paradox” and win client confidence

How to Show Value to Your Clients Through Digital Marketing Measurement

Dave Charest — October 5, 2017 Follow @DaveCharest — October 5, 2017 When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your … Continue reading How to Show Value to Your Clients Through Digital Marketing Measurement

11 Questions to Ask Media Monitoring & Measurement Vendors

William Comcowich — June 29, 2017 Follow @GleanTeam — June 29, 2017 terimakasih0 / Pixabay The widespread popularity of social media has caused social media listening to become a must-have service for large and mid-sized companies. Public relations professionals use media monitoring to handle crises, manage corporate reputation, and evaluate the impact of their PR … Continue reading 11 Questions to Ask Media Monitoring & Measurement Vendors

Why it’s more vital than ever to get display measurement right

As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. James Collins on May 12, 2017   A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent … Continue reading Why it’s more vital than ever to get display measurement right