The advertising leader and its partners aim to help marketers with one of today’s most significant challenges. But details are sketchy. By Pamela Parker Published on May 13, 2026 Coca-Cola and its partners are pitching a new measurement framework, Universal Media Measurement (UMM), to help marketers compare the effectiveness of paid, owned, earned, and … Continue reading Coca-Cola and partners pushing for new measurement standard
How Reddit Made The Privacy-First Ad Measurement Shift by Laurie Sullivan , Staff Writer, April 8, 2026 Anonym partnered with its fourth major publisher in less than one year as Mozilla’s privacy-first ad measurement company finds a niche to become a major player in the metrics space. Mozilla acquired Anonym in 2024. Reddit joined Snap, TikTok … Continue reading How Reddit Made The Privacy-First Ad Measurement Shift
When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. By Tom Leonard February 19, 2026 Marketing measurement has changed a lot over the last few years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media … Continue reading If your measurement strategy delays decisions, it’s broken
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here’s why better foundations matter more than new tools. By Angelina Eng February 6, 2026 Your analytics team is spending hours connecting the dots across your offline and online campaigns. Your attribution approach is predominantly last-touch or when … Continue reading AI could unlock $30B for marketers, if we fix measurement first
ROI Alone – No Longer A Sufficient Measurement Metric by Laurie Sullivan , Staff Writer, January 27, 2026 Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analyzing data happens in real time, according to data released today. Cassandra’s global study … Continue reading ROI Alone – No Longer A Sufficient Measurement Metric
How Howie Mandel’s Clean Eating Ties To Agentic Measurement by Laurie Sullivan , Staff Writer, January 7, 2026 The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack’d’s co-founder never thought the technology would nearly double campaign performance for ads running across apps owned by … Continue reading How Howie Mandel’s Clean Eating Ties To Agentic Measurement
YouTube Introduces Multimodal Measurement by Laurie Sullivan , Staff Writer, October 9, 2025 YouTube is making it easier for brands to measure the full impact of organic and paid advertising based on user-generated content and creator collaborations running on a brand’s channels on the platform. The company on Thursday introduced the “brand pulse report” to … Continue reading YouTube Introduces Multimodal Measurement, Reporting
LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting by Laurie Sullivan , Staff Writer, September 23, 2025 Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short — especially in the B2B space, … Continue reading LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Lost In Data: Why Marketers Don’t Trust Attribution And Measurement by Laurie Sullivan , Staff Writer, September 22, 2025 Marketers are challenged with putting data insights together piecemeal to prove performance. Privacy changes and fragmented user journeys have blurred the picture of what truly drives growth. Companies expect artificial intelligence (AI) to solve it all, … Continue reading Lost In Data: Why Marketers Don’t Trust Attribution And Measurement
Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions. Lauren Mraz on August 29, 2025 Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and valuable … Continue reading How customer analytics closes the gaps in performance measurement
