As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Chris Wareham on July 24, 2017 Despite all the advancements we’ve seen in computing, the way consumers interact … Continue reading Voice is an important new channel for brands to measure, but not in a silo
Greg Doyle — July 14, 2017 Follow @firstfound — July 14, 2017 If you’re looking to increase your visibility, grow your traffic and boost your profits then Google AdWords is the marketing channel for you. Over recent years Google AdWords has grown in complexity as the targeting options, campaign types and advert formats have expanded … Continue reading How to Measure Performance in Google AdWords
Justin Wilson — July 13, 2017 Follow @Jus_Wilson — July 13, 2017 It wasn’t too long ago that social media analytics were very basic. Before the big networks felt the pressure to commercialise their product, information was short on the ground. But when they wanted marketers to start advertising on their networks, the quality of … Continue reading What Should I Measure on Social Media
By Evelyn Timson July 12th, 2017 The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, … Continue reading 10 Ways To Measure Video Marketing ROI
Jessica Edmondson — July 1, 2017 Follow @ContentMktg2 — July 1, 2017 Impactful, strategy-changing customer engagement and referral program data just hit the market this past week. This data comes from the release of the new report, The State of Business Customer Referral Programs, and the webinar, Customers: Your most important source of demand, with … Continue reading How to Measure Against New Customer Referral Program Benchmarks
Paul Philp — May 24, 2017 Follow @pphilp— May 24, 2017 Adoption is a broad concept and it differs for all businesses. Broadly, adoption is what happens between the end of onboarding and the beginning of the renewal phase. If during that lifecycle phase the customer adopted your product, adoption ends in renewal or expansion, … Continue reading 5 Questions To Help You Measure Customer Adoption
Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps
Stephanie Heitman — March 10, 2017 Follow @stephheitman— March 10, 2017 Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are … Continue reading How Do I Measure Success in My Facebook Advertising?
Ji-A Min — March 8, 2017 — March 8, 2017 LinkedIn reports the recruiting metric hiring managers care about most is quality of hire. Basically, what we all want to know is: is my recruiting process actually selecting the right people or not? Luckily, advances in recruiting software and recruitment tech are helping recruiters use … Continue reading Quality Of Hire: How To Measure The Quality Of Your Candidates In 6 Steps
