Tag Archives: Measure

How to measure content marketing ROI and ROE

Why Return on Effort is an essential metric for content marketers. Corey Patterson on November 4, 2021 The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. … Continue reading How to measure content marketing ROI and ROE

Is There A Reliable Standard To Measure Social Media Engagement?

Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?

Do You Know Your Company Mission and How to Measure the Success of It?

Jeremy Epstein August 9, 2021 From Microsoft’s “to empower every person and every organization on the planet to achieve more” to Disney’s “to entertain, inform and inspire people around the globe through the power of unparalleled storytelling…,” a mission statement is a true north for every brand, providing direction and purpose to daily activities. Yet, … Continue reading Do You Know Your Company Mission and How to Measure the Success of It?

Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

4 Tips to Measure Share of Voice on Social Media

Sarah Maher June 30, 2021 Social media has become an increasingly competitive space over the past few years, and captivating your audience’s attention while stirring conversations around your brand can be more difficult than ever. While considering social media for your company, it’s important to ask yourself, “Is my company seen as an industry leader?” … Continue reading 4 Tips to Measure Share of Voice on Social Media

What Product Management Metrics Really Measure

Madeleine Wilson May 3, 2021 Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition Retention and engagement Customer experience Ultimately, measuring these different KPIs allows product managers to answer the question, … Continue reading What Product Management Metrics Really Measure