Tag Archives: Measure

Control Groups: An Effective Way to Measure Campaign Success

Anthony Villegas — September 16, 2018 — September 16, 2018 In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to … Continue reading Control Groups: An Effective Way to Measure Campaign Success →

Do You Measure Candidate Experience?

Effective Hiring

Joanne McDonagh — August 17, 2018 Follow @rezoomo_com— August 17, 2018 One of the main reasons companies are automating their recruitment process using recruitment software is to give candidates a better experience, after all, they are the “customers” of your recruitment strategy so giving them a flawless journey is pivotal. What is the candidate experience? … Continue reading Do You Measure Candidate Experience? →

25% Of Marketers Lack Skills To Measure Success Of Data

Marketing Metrics

25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data →

6 Ways Your Company Should Measure Corporate Social Media Success

Social Media Strategies

Todd Kunsman — June 11, 2018 Follow @OhSoFreshMusic — June 11, 2018 Whenever a business launches a new initiative, the most important thing that the business must be able to assess is the effectiveness of the initiative. Without understanding the results or ROI of said initiative, how do you know if it is working? Or … Continue reading 6 Ways Your Company Should Measure Corporate Social Media Success →

9 of CRO’s Most Critical Metrics to Measure

Metrics

Kristen Patel — May 29, 2018 Follow @kristinapatel — May 29, 2018 fancycrave1 / Pixabay To those who are unfamiliar with the world of conversion rate optimization, more commonly known as CRO, the goal of these types of endeavors may seem obvious. After all, it’s in the name . . . Wouldn’t you simply be … Continue reading 9 of CRO’s Most Critical Metrics to Measure →

5 Bonus Tools To Measure Your Website

Website Special Guidelines

Justine Jahnke — March 29, 2018 — March 29, 2018 So your team has set benchmark data and is constantly measuring your website performance…right? If you aren’t — You’re killing me, Smalls! via GIPHY Using metrics to know what’s working on your website and what’s not will allow you to make smart decisions about updates … Continue reading 5 Bonus Tools To Measure Your Website →

Hot or Not? Find Out How These 4 Lead Capturing Tactics Measure Up

Lead Nurturing

Nicole Blanckenberg — February 1, 2018 Follow @https://twitter.com/StoreYaCom — February 1, 2018 Is it just me who is starting to feel like I am being punched in the face by offers and information? With some 30% of all online users now reported to be using ad blockers to help limit this bombardment, I have a … Continue reading Hot or Not? Find Out How These 4 Lead Capturing Tactics Measure Up →

Brand Awareness Tracking: Measure Your Marketing Efforts

Branding Lessons

By Victoria Klochkova January 10th, 2018 According to marketing experts, the ability of consumers to recall brands, products and services strongly influences their decision to buy. If you want people to remember your brand, so you need to take steps to make sure your marketing efforts are hitting this target. You must be able to … Continue reading Brand Awareness Tracking: Measure Your Marketing Efforts →

How to Measure Brand Awareness: 4 Key Steps

Branding Lessons

Tom Jager — December 6, 2017 — December 6, 2017 Acquiring new customers is one of the primary goals of marketers. It can be achieved only by getting a company’s name in front of the target audience through social media, outdoor advertising, and other techniques. Or as marketers would say, “build brand awareness.” Without it, … Continue reading How to Measure Brand Awareness: 4 Key Steps →