Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story. By Mike Maynard Published on August 21, 2026 Long B2B sales cycles make marketing difficult to measure. When a purchase takes months or even years, the time between marketing activity and a completed … Continue reading Why long sales cycles make B2B marketing hard to measure
AI is becoming the new top of the funnel. Learn how to update lagging analytics to capture brand demand, engagement and buyer intent. By Dan Taylor , Published on July 30, 2026 Customers are increasingly evaluating products in AI conversations without visiting a company’s website. As a result, analytics platforms lag behind the … Continue reading How to measure marketing when AI owns discovery
Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth. By Tanya Thorson Published on July 15, 2026 Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, … Continue reading Why marketers should measure relationships, not leads
July 05, 2026 3 metrics to help you measure AI’s impact BY Richard Paik and Alfred Sanders Artificial intelligence in software development has moved rapidly from experimentation to enterprise-wide deployment. Coding assistants, automated documentation, AI-powered testing, and intelligent development tools are now embedded in the daily workflows of many engineering teams. At the same time, organizations are … Continue reading 3 metrics to help you measure AI’s impact
New research suggests your CMO’s personal life may shape marketing strategy as much as customer data, with implications for every marketing team. By Constantine von Hoffman Published on June 25, 2026 Marketers spend a lot of time talking about AI, customer data, and analytics. A new study suggests another factor shaping … Continue reading The marketing variable no dashboard can measure
June 03, 2026 Warren Buffett explained that the greatest measure of success at the end of your life comes down to 1 word BY Inc. We’ve been sold a narrow definition of success for a long time. Revenue targets, market share, titles, corner offices. Leaders climb the ladder, hit the numbers, and still feel like something’s missing. That’s because … Continue reading Warren Buffett explained that the greatest measure of success at the end of your life comes down to 1 word
Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People Wisam Abdulaziz May 20, 2026 Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in … Continue reading Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People
Nearly 80% Of Businesses Struggle To Measure AI Search Impact by Laurie Sullivan , Staff Writer, March 26, 2026 Twenty-six percent of companies received more than half their traffic from AI search in 2025 — and 49% expect to reach that mark by late 2026, according to findings released today. AI Search as a percentage … Continue reading Nearly 80% Of Businesses Struggle To Measure AI Search Impact
Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data. By Pamela Parker March 10, 2026 Phone conversations are now one of the most important first-party data sources in modern marketing measurement. As privacy changes weaken traditional attribution signals, conversation intelligence platforms are emerging as a … Continue reading The marketing data most companies still fail to measure
Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. Mike Ruff on October 2, 2025 at 8:56 am | Reading time: 4 minutes Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. … Continue reading Stop making cost per conversion your KPI — here’s what to measure instead
