Tag Archives: Measure

16 KPIs to Measure Chatbot Effectiveness

Kelly Groover December 17, 2020 According to industry research, 85% of customer interaction will be handled without human agents by 2021 — which, if you haven’t noticed, is next month. Crazy, we know! One of the most widely used tools to enable this kind of customer service is the chatbot. We’ve all likely seen and … Continue reading 16 KPIs to Measure Chatbot Effectiveness →

You Can’t Improve What You Don’t Measure

Business Improvement

Ryan Estis November 9, 2020 “When you were presenting at the Summit in January, I was concerned. I thought I detected the early onset of Parkinson’s in your right hand. When you have it — you get an eye for it. The last two times I have seen you present — totally different — I … Continue reading You Can’t Improve What You Don’t Measure →

How Do You Measure Your WHY?

Management Skills

Laura Patterson October 3, 2020 Why? It’s the question that reveals your purpose and outlines why the work of your company matters. While the world around us is ever-changing. Ideally, purpose is enduring. And, just as importantly, Deloitte has found that purpose impacts an organization’s performance and long-term success. If that is the case, do … Continue reading How Do You Measure Your WHY? →

4 Ways to Measure ABM Success

Account Management

Howard J. Sewell September 25, 2020 Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size. However, … Continue reading 4 Ways to Measure ABM Success →

How to Measure Your Employer Brand at Every Stage

Employer Branding

Katy French August 28, 2020 If you’re going to put work into growing your employer brand, nurturing your culture, and sharing that story, you want to know that your efforts are paying off. And if they’re not, you want to know how to make sure they do. But without an understanding of what success looks … Continue reading How to Measure Your Employer Brand at Every Stage →

Why Now is More Important Than Ever to Measure Employee Satisfaction

Employee Satisfaction

Emily Carroll July 17, 2020 COVID-19 has presented its fair set of challenges to HR professionals and organization leaders everywhere. The basic needs of our employees have changed, seemingly overnight. For example, according to LinkedIn’s 2019 Workforce Learning Report, 94% of employees said that they would stay at a company longer if it simply invested … Continue reading Why Now is More Important Than Ever to Measure Employee Satisfaction →

The Real Metrics to Measure in Online Marketing

Marketing Metrics

Dan Moyle — June 15, 2020 Your online marketing needs focus. Without it, you’re just “throwing it all out there” and hoping for the best. Spray and pray is not the best “strategy.” You’re ready to lean more heavily into the digital marketing and sales space. Great! But the question remains: What exactly are the … Continue reading The Real Metrics to Measure in Online Marketing →

Metrics that Matter: How to Measure SEO Performance

SEO Metrics

Paul Morris — March 21, 2020 Measuring the performance of your SEO strategies should not be confined to how well you rank on the search engine results pages (SERPs). Ranking on page one might bring you traffic, but it doesn’t mean those people are exploring the rest of your site or even enquiring about your … Continue reading Metrics that Matter: How to Measure SEO Performance →