Paul Morris — March 21, 2020 Measuring the performance of your SEO strategies should not be confined to how well you rank on the search engine results pages (SERPs). Ranking on page one might bring you traffic, but it doesn’t mean those people are exploring the rest of your site or even enquiring about your … Continue reading Metrics that Matter: How to Measure SEO Performance
Kelly Groover — March 20, 2020 Sending your first SMS campaign may seem stressful, but it gets easier over time. Eventually, you’ll no longer worry about hitting “send.” But like other inbound tactics, you shouldn’t spray and pray, hoping for positive results. Ensure your efforts are successful and result in a high return-on-investment (ROI) by … Continue reading How to Measure the ROI of SMS Marketing
Laura Patterson — February 28, 2020 In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same … Continue reading When You’re Focused on Upstream, What do You Measure?
Victor Snyder — February 20, 2020 Employee training programs are a serious issue today. The job market is strong, and with less talent out there competing for each position, job seekers can afford to be choosey. Companies are coming to realize that their employees are their biggest assets. It’s worth investing in employee retention to … Continue reading How to Measure the Effectiveness of Your Company’s Employee Training Programs
Amanda Fountain — February 13, 2020 How to Effectively Measure Social Media Results Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account … Continue reading How to Effectively Measure Social Media Results
Julia Tiedt — January 28, 2020 Changing the way your industry thinks is quite a lofty goal. But there’s a reason for sayings like, “If you shoot for the moon, you will land among the stars.” Goals to influence thought leadership are ambitious, but achievable—you just have to know how to measure them. On the … Continue reading 5 KPIs to Measure Thought Leadership
Ad Industry Pushes National Privacy Law, Would Override California Measure by Wendy Davis , Staff Writer @wendyndavis, November 21, 2019 The ad industry on Thursday officially asked Congress to pass a national privacy law that would override state laws, including California’s sweeping Consumer Privacy Act. “Policy affecting the entire consumer economy and consumers nationwide is being … Continue reading Ad Industry Pushes National Privacy Law, Would Override California Measure
River Cartie — November 15, 2019 If you’re anything like I used to be, you started your business and immediately jumped on the social media marketing bandwagon — without any idea about what to do, how to do it, or how to tell if it was even working. When it comes to my business, I … Continue reading How to Measure Social Media Performance
Dan Fries — November 4, 2019 How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond … Continue reading How Should Small Businesses Measure Cybersecurity?
LinkedIn Data Finds Marketers Measure ROI Too Quickly by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2019 Measuring the return on investments for any type of campaign takes time and patience, according to data released Tuesday. LinkedIn’s research, focused on return on investments from more than 4,000 digital marketers, found that marketers are expecting too … Continue reading LinkedIn Data Finds Marketers Measure ROI Too Quickly