Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People Wisam Abdulaziz May 20, 2026 Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in … Continue reading Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People
Nearly 80% Of Businesses Struggle To Measure AI Search Impact by Laurie Sullivan , Staff Writer, March 26, 2026 Twenty-six percent of companies received more than half their traffic from AI search in 2025 — and 49% expect to reach that mark by late 2026, according to findings released today. AI Search as a percentage … Continue reading Nearly 80% Of Businesses Struggle To Measure AI Search Impact
Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data. By Pamela Parker March 10, 2026 Phone conversations are now one of the most important first-party data sources in modern marketing measurement. As privacy changes weaken traditional attribution signals, conversation intelligence platforms are emerging as a … Continue reading The marketing data most companies still fail to measure
Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. Mike Ruff on October 2, 2025 at 8:56 am | Reading time: 4 minutes Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. … Continue reading Stop making cost per conversion your KPI — here’s what to measure instead
Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. Sue Wolski on September 24, 2025 Creative operations (CreativeOps) powers martech-driven organizations by turning technology’s potential into reality. Tools alone can’t implement themselves, run efficiently or deliver value. CreativeOps brings the discipline, processes and accountability that make martech work. It … Continue reading How to measure your CreativeOps maturity to unlock performance
EGBA “urges” delegates to vote on its markers for harm measure Joel Loynds The European Gaming and Betting Association (EGBA) has sent out a new press release that “urges” officials to vote yes on a landmark vote that could help with harmful behaviours around gambling. The “standard for markers of harm” is an initiative in … Continue reading EGBA “urges” delegates to vote on its markers for harm measure
Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. Dan Taylor on April 4, 2025 Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual … Continue reading How to use GA4 events to track and measure your KPIs
Learn to measure ABM success with these essential metrics that go beyond traditional tracking and drive real business impact. Stephanie Trovato on July 22, 2024 You’re staring at a screen full of metrics after your latest account-based marketing campaign and something doesn’t feel right. Sure, the numbers look good — engagement is up, website … Continue reading How to measure what matters in account-based marketing
Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search. Laurie Miller on June 28, 2024 Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to … Continue reading How to measure the impact of brand marketing
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
