Tag Archives: Measure

When You’re Focused on Upstream, What do You Measure?

Laura Patterson — February 28, 2020 In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same … Continue reading When You’re Focused on Upstream, What do You Measure?

How to Measure the Effectiveness of Your Company’s Employee Training Programs

Victor Snyder — February 20, 2020 Employee training programs are a serious issue today. The job market is strong, and with less talent out there competing for each position, job seekers can afford to be choosey. Companies are coming to realize that their employees are their biggest assets. It’s worth investing in employee retention to … Continue reading How to Measure the Effectiveness of Your Company’s Employee Training Programs

How to Effectively Measure Social Media Results

Amanda Fountain — February 13, 2020 How to Effectively Measure Social Media Results Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account … Continue reading How to Effectively Measure Social Media Results

Ad Industry Pushes National Privacy Law, Would Override California Measure

Ad Industry Pushes National Privacy Law, Would Override California Measure by Wendy Davis , Staff Writer @wendyndavis, November 21, 2019 The ad industry on Thursday officially asked Congress to pass a national privacy law that would override state laws, including California’s sweeping Consumer Privacy Act. “Policy affecting the entire consumer economy and consumers nationwide is being … Continue reading Ad Industry Pushes National Privacy Law, Would Override California Measure

How Should Small Businesses Measure Cybersecurity?

Dan Fries — November 4, 2019 How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond … Continue reading How Should Small Businesses Measure Cybersecurity?

LinkedIn Data Finds Marketers Measure ROI Too Quickly

LinkedIn Data Finds Marketers Measure ROI Too Quickly by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2019 Measuring the return on investments for any type of campaign takes time and patience, according to data released Tuesday.   LinkedIn’s research, focused on return on investments from more than 4,000 digital marketers, found that marketers are expecting too … Continue reading LinkedIn Data Finds Marketers Measure ROI Too Quickly