Ad Industry Pushes National Privacy Law, Would Override California Measure by Wendy Davis , Staff Writer @wendyndavis, November 21, 2019 The ad industry on Thursday officially asked Congress to pass a national privacy law that would override state laws, including California’s sweeping Consumer Privacy Act. “Policy affecting the entire consumer economy and consumers nationwide is being … Continue reading Ad Industry Pushes National Privacy Law, Would Override California Measure
River Cartie — November 15, 2019 If you’re anything like I used to be, you started your business and immediately jumped on the social media marketing bandwagon — without any idea about what to do, how to do it, or how to tell if it was even working. When it comes to my business, I … Continue reading How to Measure Social Media Performance
Dan Fries — November 4, 2019 How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond … Continue reading How Should Small Businesses Measure Cybersecurity?
LinkedIn Data Finds Marketers Measure ROI Too Quickly by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2019 Measuring the return on investments for any type of campaign takes time and patience, according to data released Tuesday. LinkedIn’s research, focused on return on investments from more than 4,000 digital marketers, found that marketers are expecting too … Continue reading LinkedIn Data Finds Marketers Measure ROI Too Quickly
John Coleman — October 29, 2019 How to measure success? Is it even possible? Just to set the scene, I haven’t figured this out yet. I can tell you my story, in all its ugliness. It’s based on a real story, but it’s changed significantly from reality to protect the innocent. I hope you still … Continue reading How to Measure Success: Is it Even Possible?
Mariia Bocheva — October 18, 2019 If you’ve ever tried to build an attribution model that wasn’t position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicated—sooo many things influence conversions. Most businesses have a lot of data about customer behavior: the devices they … Continue reading Multichannel Attribution: How to Measure the Unmeasurable
Joshua Partogi — October 10, 2019 Hello awesome people. I want to share with you my recent experience and discussion with a senior manager who needs advise on how to measure his organisation agility. His company already invested quite a lot of money to send people to trainings and get them certified, purchased tools and … Continue reading How to Measure Your Organisation Agility
Aleh Barysevich — September 29, 2019 Follow @ab80 Share of voice is a term that’s used quite often when talking about competitive research in digital marketing. In this field, share of voice (abbreviation: SOV) is used to describe a share of conversations generated about a given brand, product, or service in comparison to its direct … Continue reading Share of Voice: What it is and How to Measure it
Kelly MicKey — August 29, 2019 — August 29, 2019 Once a merger or acquisition deal is signed and moving forward, how do you measure success? And how long does it take to achieve that success? These are excellent questions — and we hope you are asking them early in the process. They don’t, however, … Continue reading How to Measure M&A Success
Mia Jacobs — August 26, 2019 — August 26, 2019 Metrics are a means to an end. They are not a goal in and of themselves. Their importance lies in their ability to reveal the customer experience of the product or service so you can add value to that experience and maximize the growth of … Continue reading How to Measure User Adoption and Increase Your Rates