Tag Archives: Measure

Control Groups: An Effective Way to Measure Campaign Success

Anthony Villegas — September 16, 2018 — September 16, 2018 In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to … Continue reading Control Groups: An Effective Way to Measure Campaign Success

25% Of Marketers Lack Skills To Measure Success Of Data

25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers  to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data

6 Ways Your Company Should Measure Corporate Social Media Success

Todd Kunsman — June 11, 2018 Follow @OhSoFreshMusic — June 11, 2018 Whenever a business launches a new initiative, the most important thing that the business must be able to assess is the effectiveness of the initiative. Without understanding the results or ROI of said initiative, how do you know if it is working? Or … Continue reading 6 Ways Your Company Should Measure Corporate Social Media Success