Madeleine Wilson May 3, 2021 Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition Retention and engagement Customer experience Ultimately, measuring these different KPIs allows product managers to answer the question, … Continue reading What Product Management Metrics Really Measure
Jennifer Lyons April 22, 2021 When it comes to attracting high-quality traffic to your website, great SEO is essential. SEO, or search engine optimization, is the process of optimizing your brand website to rank high in relevant searches. The goal is to get your content to the top of results pages related to your service … Continue reading How to Measure SEO Results
Jock Breitwieser March 1, 2021 Social selling may be the future of digital sales, but in our time working with clients that practice social selling, we have found that a concerning percentage of them don’t have the proper systems in place to measure and gauge their success. In fact, only 15% of marketers know how … Continue reading How to Measure Social Selling: 6 Ways to Measure Your Progress
Kelly Groover December 17, 2020 According to industry research, 85% of customer interaction will be handled without human agents by 2021 — which, if you haven’t noticed, is next month. Crazy, we know! One of the most widely used tools to enable this kind of customer service is the chatbot. We’ve all likely seen and … Continue reading 16 KPIs to Measure Chatbot Effectiveness
Ryan Estis November 9, 2020 “When you were presenting at the Summit in January, I was concerned. I thought I detected the early onset of Parkinson’s in your right hand. When you have it — you get an eye for it. The last two times I have seen you present — totally different — I … Continue reading You Can’t Improve What You Don’t Measure
David Hunter October 28, 2020 Refine your digital marketing strategy by calculating your share of [local] voice. Share of voice (SOV) is the latest in digital marketing metrics that brands and digital marketers are tracking to determine the popularity and authority of their companies and organizations. But just as local SEO tends to be different … Continue reading How to Measure Share of [Local] Voice
Laura Patterson October 3, 2020 Why? It’s the question that reveals your purpose and outlines why the work of your company matters. While the world around us is ever-changing. Ideally, purpose is enduring. And, just as importantly, Deloitte has found that purpose impacts an organization’s performance and long-term success. If that is the case, do … Continue reading How Do You Measure Your WHY?
Howard J. Sewell September 25, 2020 Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size. However, … Continue reading 4 Ways to Measure ABM Success
Katy French August 28, 2020 If you’re going to put work into growing your employer brand, nurturing your culture, and sharing that story, you want to know that your efforts are paying off. And if they’re not, you want to know how to make sure they do. But without an understanding of what success looks … Continue reading How to Measure Your Employer Brand at Every Stage
Emily Carroll July 17, 2020 COVID-19 has presented its fair set of challenges to HR professionals and organization leaders everywhere. The basic needs of our employees have changed, seemingly overnight. For example, according to LinkedIn’s 2019 Workforce Learning Report, 94% of employees said that they would stay at a company longer if it simply invested … Continue reading Why Now is More Important Than Ever to Measure Employee Satisfaction
