Tag Archives: Measure

What is call analytics and how is AI giving marketers more power to measure inbound call data?

Call Center Management

The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications. Pamela Parker on February 10, 2022 Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers … Continue reading What is call analytics and how is AI giving marketers more power to measure inbound call data? →

Is Your Virtual Call Center Working? Measure the Right Metrics to Keep your Virtual Call Center Productive

Call Center Management

Laura Krajewski December 16, 2021 According to Gallup, only 36% of U.S. employees are actively engaged in their work and workplace this year. That leaves a lot of employees who are disengaged and likely to give you their minimum required effort. In addition, that leaves many who will leave if a slightly better job comes … Continue reading Is Your Virtual Call Center Working? Measure the Right Metrics to Keep your Virtual Call Center Productive →

How to measure content marketing ROI and ROE

Return On Investment - ROI

Why Return on Effort is an essential metric for content marketers. Corey Patterson on November 4, 2021 The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. … Continue reading How to measure content marketing ROI and ROE →

Is There A Reliable Standard To Measure Social Media Engagement?

Social Media Engagement

Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement? →

Do You Know Your Company Mission and How to Measure the Success of It?

Corporate Success

Jeremy Epstein August 9, 2021 From Microsoft’s “to empower every person and every organization on the planet to achieve more” to Disney’s “to entertain, inform and inspire people around the globe through the power of unparalleled storytelling…,” a mission statement is a true north for every brand, providing direction and purpose to daily activities. Yet, … Continue reading Do You Know Your Company Mission and How to Measure the Success of It? →

Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

KPI

Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021 →

The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

Retail Industry

Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts →

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