Francis TrappJuly 1, 2015 Recently, Instagram unveiled a new advertising solution to help brands improve efficacy of Instagram-based marketing by integrating external links such as “Buy Now” and “Learn More” within Instagram’s existing interface. The rollout includes a new application programming interface (API) that accommodates a wider variety of advertisements. Capitalizing on the constant stream of … Continue reading Instagram Marketing: What Instagram’s New Ad Business Means for Brands
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Apple Pay 2.0 – What It Means For SMBs?
Jenn ReichenbacherJune 12, 2015 Earlier this week Apple® held its annual worldwide developer conference (WWDC) and it didn’t disappoint. Amidst announcements around operating system and software updates for all Apple devices, including the Apple Watch, and the reveal of the long awaited Apple Music, there was also some exciting news around Apple Pay™, including the … Continue reading Apple Pay 2.0 – What It Means For SMBs?
What It Means To Be Eligible To Rank on Google
Donna DuncanJune 9, 2015 Everybody wants to rank #1 on Google and who can blame them? Google commands 65-85% of the search market, depending on who you ask and what they measure. According to Chitika, a Westborough, MA online advertising agency, the top 10 pages in Google search results earn 91.7 percent of search traffic. … Continue reading What It Means To Be Eligible To Rank on Google
What Live Streaming Means For Small Business
Alexis AmaralMay 26, 2015 2015 has been called the year of video, but that doesn’t mean the momentum of mobile marketing is slowing down anytime soon. In fact, these two platforms are increasingly being used together — video views on smartphones and tablets showed a 114 percent increase year-over-year from 2013 to 2014. Now, with … Continue reading What Live Streaming Means For Small Business
Facebook Instant Articles: What It Means for Your Content Marketing
Severin NesselhaufMay 19, 2015 Facebook unveiled Instant Articles last week, a feature that enables publishers to create fast, interactive articles on Facebook. Facebook Instant has two stated goals: Reduce the time it takes to load an article in the Facebook mobile app Create a more immersive reading experience within the mobile app The results so far … Continue reading Facebook Instant Articles: What It Means for Your Content Marketing
Social Media’s Undeniable Influence On World Events: What This Means For Business
Manal BouchacraMay 13, 2015 Looking back two world events unraveled off the wheels of social media and both were political- Obama’s rise to presidency and Mubarak’s fall. Social media played a role in different parts of the world for opposing reasons. Why was Twitter and YouTube so important in the American elections and Spring revolution? … Continue reading Social Media’s Undeniable Influence On World Events: What This Means For Business
Facebook Gets More Social (and What That Means for Publishers)
Vishal PindoriyaMay 6, 2015 Social media goes through so many changes every year that it’s possible someone could even make a career out of pointing out those changes and what they mean for digital marketers. Please excuse the cute sarcasm whilst I bring you the latest series of changes from Facebook, and what those changes … Continue reading Facebook Gets More Social (and What That Means for Publishers)
The Explosive Growth of Influencer Marketing and What It Means For You
Kyle WongApril 29, 2015 The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice. In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play … Continue reading The Explosive Growth of Influencer Marketing and What It Means For You
Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
Blaise LuceyApril 19, 2015 It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is hard, whatever the channel. For most marketers, making something responsive means long meetings with design and web teams, if not outsourcing big chunks of projects to agencies. Maybe that’s why nearly … Continue reading Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence
Daniel PishockApril 16, 2015 Recently, Google announced that on April 21, 2015 they will be rolling out a major algorithm update that will focus solely on mobile search, providing two major benefits to users in search engine results pages (SERP): Increased mobile-friendly websites Increased relevant app content A recent study produced by Smartphone Market Research … Continue reading What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence
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