Don’t let artificial intelligence replace human judgment in your marketing analytics. Columnist Joshua Reynolds discusses why you need a combination of human intuition and intelligent data to make the right decisions. Joshua Reynolds on March 9, 2016 Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours … Continue reading What “human-in-the-loop computing” means for marketers
by Bill Conticchio March 9, 2016March 9, 2016 As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our … Continue reading Scarcity And What It Means To Online Marketing
by Jessy Smulski March 5, 2016March 5, 2016 It’s happening again. The winds of change are sweeping across the SEO landscape and this time, they’re leaving behind quite a few ranking factors. HubSpot believes SEO will be unrecognizable within the next five years as new and diversified search behaviors leave marketers no choice but to … Continue reading SEO In 2016: What It Means For Your Content Strategy
by Chris Horton February 25, 2016 Follow @chrshortonFebruary 25, 2016 By my reckoning, the history of digital technology can be broken up into four distinct epochs. So far we’ve experienced three, but the fourth, virtual reality, is just around the corner. It all began with the personal computer, a paradigm-shifting platform that added efficiency to … Continue reading Facebook Doubles Down on Social Virtual Reality: What it Means for Marketers
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns. Alistair Dent on February 24, 2016 at 12:30 pm If you’ve noticed things shifting in Google’s SERPs, you’re not seeing … Continue reading What Google’s New Layout Means For Search Marketers
Austin BlissSeptember 2, 2015 Is your email list ready to go back to school? It’s back to school season, which for many types of retailers is a lot like Christmas. If you’re an office supplies company, clothing retailer, or one of the many other retailers who target families, you know what I’m talking about. This … Continue reading Back to School Means You Better Do Your (Email List) Homework
Manish PatelAugust 23, 2015 What kind of imagery does the word “mentor” bring to your mind? You might be thinking of an older individual, someone with wisdom and experience etched on their face. A business revolutionary who takes junior-level employees under his or her wing to help strengthen the pioneers of tomorrow. That’s what I would think, … Continue reading When Leading Means Following: A Guide to Reverse Mentorship
Sergio AicardiAugust 12, 2015 Ready, set, launch. The discussion of Google adding a “Buy” button has been going on for some time, and should be fully rolled out any day now. Interestingly enough it is coming at the same time both Pinterest and Instagram took the leap as social media platforms to utilize their services … Continue reading What Google’s Buy Button Means For The Success Of Your E-Commerce Site
Rolando HerreraAugust 11, 2015 Creating an eCommerce website is much more than designing an aesthetically pleasing online store. It involves developing an executable blueprint that transitions a visitor into a customer through simple navigation. Even before this you need to acquire that visitor using various SEO strategies in order to position yourself to the limitless … Continue reading A Better Ecommerce Website Means More Business
Keith ReinhardtJuly 9, 2015 The most important thing you need to know about the Secret Email War is that roughly 60% of all email is spam. That’s a surprisingly high number, because 60% of your inbox isn’t spam (even though you complain about spam all the time, don’t you?). The reason that you aren’t actually … Continue reading The Secret Email War All Around Us And What It Means To You
