Ryan VanDenabeeleMarch 12, 2015 Drinking from a firehose is difficult and not advisable, but if anyone can do it, it’s Google. Twitter and Google have inked a deal that will bring tweets back into the Google search results. The new partnership will bring Twitter more eyeballs, more users, and more chances to monetize. Fantastic, but … Continue reading What the New Google and Twitter Partnership Means For Your Business
Margot da CunhaMarch 5, 2015 Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more “likes” on their posts (because I typically win). I use the feed to post personal pictures of family, friends, and … Continue reading Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy
Steven HughesMarch 5, 2015 Early last month a deal was made to bring back Twitter Google search. Google will now have access to the Twitter “firehose” which will result in more tweets being found in Google search. These two had an agreement between 2009 and 2011 where Google had similar access. Twitter Google Search If … Continue reading Twitter Google Search – What It Means For You
ZOG DigitalFebruary 10, 2015 Google and Twitter have recently announced a partnership to infuse tweets directly in Google News and search results. Twitter has previously allowed content to be indexed in search from 2009 to 2011, but did not renew the deal due to concerns with controlling content and user experience. This new agreement grants … Continue reading What Tweets In Google Search Means For Your Brand
There’s been a lot of talk about email fatigue lately, but is this fear overblown? Columnist Tom Sather thinks so, and he has the data to prove it. Tom Sather on February 4, 2015 Ray Tomlinson sent the very first email in 1971 with a simple test message that said, “QWERTYUIOP.” Email has gone through … Continue reading What’s Inside Consumers’ Inboxes & What That Means For Email Marketing
Graham JonesJanuary 20, 2015 There is increasing evidence that as we use more and more online technology we are becoming more and more obsessed by it. The proportion of people who constantly check their mobile phones for messages or posts from friends is increasing at an alarming rate. Indeed, people are so keen to think … Continue reading Social Networking Means You Can “Catch” Stress
Lisa Furgison December 14, 2014 There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users … Continue reading What Facebook’s Crackdown On ‘Overly Promotional’ Page Posts Means For Your Business
Kelly Fitzgerald December 13, 2014 You’ve probably noticed over the last few months that there have been some noticeable changes to Pinterest, especially in the feed of pins you get on your home screen. As with most websites and social media, Pinterest wanted to give the user a better experience and deliver the most … Continue reading The Pinterest Smart Feed And What It Means For Your Business
By Ken Mueller, Published November 8, 2014 On a recent busy day at work I was walking through the pub I noticed some dirty dishes on a table that had yet to be cleared. I picked up the dishes to run them upstairs the kitchen when some friends of mine walked in. They looked at … Continue reading Marketing Often Means Getting Your Hands Dirty
By Vanessa DiMauro, Published November 6, 2014 “The pen is mightier than the sword,” wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent of social media? Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social … Continue reading The Social Consumer Study And What It Means To Customer Service Professionals
