Tag Archives: means

What iOS 10 Means for Email Marketers (And What You Can Do)

by Kristen Dunleavy Follow @KristenWritesItSeptember 14, 2016 From a predictive emoji keyboard to the ability to remove those useless default apps (let’s be real, no one is using their iPhone as a compass), it’s easy to see why the iOS 10 update is one of the biggest in Apple history. And while iOS 10 doesn’t … Continue reading What iOS 10 Means for Email Marketers (And What You Can Do) →

Local journalism, meet branded content: What the decline in print means for brands

Content Strategy

Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other. Megan Hannay on August 17, 2016 With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew … Continue reading Local journalism, meet branded content: What the decline in print means for brands →

What The Yahoo/Verizon Deal Means For The Industry

Yahoo

by Sanjay Dholakia, Op-Ed Contributor, August 5, 2016 I admit it — I still have a Yahoo email address. Even though I rarely use it, it still made me pay attention when Verizon bought Yahoo. The acquisition offers the promise of a phone and Internet service juggernaut bolstered by a broad array of popular online … Continue reading What The Yahoo/Verizon Deal Means For The Industry →

Fixing Advertising Means Fixing the Metrics We Measure

Advertisement Mistakes

by Ben Plomion July 11, 2016 Follow @benplomionJuly 11, 2016 The problem with media today is awful, intrusive, repetitive, irrelevant advertising, right? It’s hard to argue with that assertion, given that we’ve all been bombarded with such advertising—and more and more consumers are using ad-blocking software to attempt to escape it. But “badvertising” is only … Continue reading Fixing Advertising Means Fixing the Metrics We Measure →

Angie’s List is now free: What this change means for your business

SEO Local

Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local marketing strategy. Columnist Brian Patterson explains why. Brian Patterson on July 6, 2016 In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their … Continue reading Angie’s List is now free: What this change means for your business →

Here’s What Mary Meeker’s Annual Report On Internet Trends Means For The Ecommerce Industry

eCommerce Metrics

by Marc Hummel June 9, 2016 Follow @realmarchummelJune 9, 2016 Mary Meeker’s Internet Trends Report (embedded below) is an annual must-read for anyone working in digital. Here’s how the Washington Post describes the report: [The] report has become something of a rite of summer. Every year, Meeker, a leading venture capital analyst, comes up with … Continue reading Here’s What Mary Meeker’s Annual Report On Internet Trends Means For The Ecommerce Industry →

What Snapchat Means for Your Business

Snapchat Business

by Zvi Band April 30, 2016April 30, 2016 I’ll admit, I’m still in the experimental phase of Snapchat. From face filters to animated emojis on videos, figuring out what to post is only the first challenge. There’s also formulating how to respond to people, how to chat with them, and then how brands are evening … Continue reading What Snapchat Means for Your Business →

The Rise of Ad Blockers and What It Means for Your Brand

Ad Blockers

by Roee Ganot April 20, 2016April 20, 2016 You would be hard pressed to find a person who said that they liked ads. Other than the Super Bowl ads every year, few people go looking for ads, and few people talk fondly about ads. In fact, most people try to actively avoid ads. If they … Continue reading The Rise of Ad Blockers and What It Means for Your Brand →

What It Means To Have A Digital Strategy (And Why You Should Care)

Digital Transformation

by Patrick Antinozzi April 5, 2016 Follow @pattitudezApril 5, 2016 We have reached a critical point in retail. As large brick and mortar retail stores continue to shutter and industry experts keep shouting buzzwords like big data, personalization, and omnichannel, the retail landscape is shifting fast. Sure, the terminology might make it sound like these … Continue reading What It Means To Have A Digital Strategy (And Why You Should Care) →

What a Growing Economy Means for Hiring Top Talent

Talent Management

by Suzanna Colberg March 21, 2016March 21, 2016 The economy is getting better, which means for many industries, hiring top talent is going to become increasingly difficult. In February of 2016 alone, the US economy added 242,000 jobs, and the unemployment rate remained stable at an eight-year low of 4.9 percent – half of what … Continue reading What a Growing Economy Means for Hiring Top Talent →