Morgan Chaney — January 27, 2017 — January 27, 2017 Annnddd we’re back! Just like that, the holidays were a total blur, welcome to 2017. I’m hoping that amidst catching up with family, rocking out to Mariah Carey, eating for three, and enjoying the festivities and traditions, you had a moment to enjoy some peace. … Continue reading Building Meaningful Recognition In The New Year
by April Mullen, December 15, 2016 Building long-term customer relationships is a key path to profitability and return on marketing investment. Brands struggle, however, to create meaningful journeys that are helpful to customers. There’s a compelling reason for you to prioritize this effort now, though. Forrester Research states that customer-experience leaders grow compound average … Continue reading 6 Steps To Planning Meaningful Consumer Journeys
Kendra Moroz — October 30, 2016 Follow @MarketingAI— October 30, 2016 We’ve all fallen victim to the design trap before—countless hours making something look exactly perfect. Weeks later we end up viewing that same piece of content or design on a not-so-retina screen, outdated browser, or mobile device to discover that it looks 180 degrees … Continue reading The Art of Creating Meaningful Content Through Scannable Blog Post and Content Layouts
by Camilla Bradley Follow @Cami11aBradleyOctober 25, 2016 There’s no hiding from the big social dogs now. Managing social media has become a must for all businesses. Whether you’re looking for an increase in sales, reach or to build a positive brand reputation you must be active and engaging to succeed on social media. But there … Continue reading How to Create Engaging and Meaningful Content on Social Media?
by Alex Ditty November 13, 2015 Follow @seenmomentNovember 13, 2015 Do you know how your Instagram influencers are impacting your social media marketing? It can be hard to measure the ROI of your Instagram influencer activations. This is even more difficult when you’re trying to translate that success to your team or clients. Fortunately, there … Continue reading Meaningful Metrics for Instagram Influencer Marketing
Shawn HewatJune 15, 2015 I think that we can all agree that employee engagement is crucial to the success of a business. I recently saw a great diagram called the “Engagement-Profit Chain,” which outlines the business value of employee engagement. It looks something like this: As you can see, employee engagement has a direct impact … Continue reading 4 Tips For Providing Meaningful Rewards And Recognition
Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most. Jordan Elkind on April 6, 2015 How would you describe your store’s ideal customer? Would you be able to map out where they came from, how they ended up on your site, and … Continue reading The 7 Most Meaningful Dimensions For Customer Segmentation
Content marketing isn’t solely for driving sales. It can recruit employees, provide customer service, facilitate product feedback and more. Columnist Rebecca Lieb tackles how content’s impact on these areas can be quantified. Rebecca Lieb on March 17, 2015 Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual … Continue reading A Meaningful Framework For Content Measurement
Amanda ClarkFebruary 15, 2015 Your resume needs to be much more than words on a page. It needs to tell a story about who you are and what you can do. It should grab the reader’s attention and make them consider how you could be a valuable asset to their business. Don’t leave them guessing … Continue reading Elevating Your Statements From Mediocre To Meaningful
Liz ZenzFebruary 12, 2015 In the spirit of Valentine’s Day, reflect on the rules that govern your relationships with those you care about, and apply them to your relationship with clients. Always follow up: if you promised to do something, do it earlier if possible. Let the customer know if you can’t keep an arrangement … Continue reading 6 Ways To Build Meaningful Relationships With Your Customers
