Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable. Alexandre Pelletier on November 5, 2021 Predictive Audiences Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. According … Continue reading MOPS Rundown: What matters in Marketo and Bizible’s Q4 release
Tag Archives: matters
What Page Speed Is and Why It Matters
Sara Wolfe Vaughan August 6, 2021 Page speed is the rate at which all elements of your website load on a given page. This is usually calculated starting when a page address is entered to the second it is fully rendered. Not to be confused with site speed, page speed is just that: the time … Continue reading What Page Speed Is and Why It Matters
4 Reasons Why a Social Media Audit Matters
Daisia Conrad August 4, 2021 Chances are you’re already using social media as a tool for marketing your business, but are you performing social media audits as well? Conducting an audit will allow you to see a thorough view of your performance across all of your social channels. In this article we will dive into … Continue reading 4 Reasons Why a Social Media Audit Matters
Product Feedback: What It Is, Why It Matters, and 7 Steps to Success
Ashley Sefferman August 3, 2021 Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product … Continue reading Product Feedback: What It Is, Why It Matters, and 7 Steps to Success
List Hygiene Matters Even More Today
April Paige August 2, 2021 Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher every day as ISPs add more and more factors to their screening algorithms. Whether it’s your content, sending practices, user engagement factors, or improper data hygiene, sometimes it can seem almost impossible … Continue reading List Hygiene Matters Even More Today
Time spent on content is what matters to TikTok: Friday’s Daily Brief
Plus another reminder to take our 3 minute Event Participation survey. Chris Wood on July 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Time spent on content is what matters to TikTok: Friday’s Daily Brief
The Difference Between URL and Domain Name (And Why It Matters)
Desiree Johnson June 25, 2021 Anyone who spends time browsing on the Internet will inevitably use URLs and domain names to navigate between web pages. But, surprisingly, not everyone knows what these two terms mean. So what is a domain / URL name? Simply put, it’s the address for different locations on the Internet. It’s … Continue reading The Difference Between URL and Domain Name (And Why It Matters)
Why Networking Matters… Still
Claire Mason June 25, 2021 Networking. A word that can summon fear into even the most resilient of entrepreneurial hearts. However, little else can grow your business as powerfully as networking can. At its core, networking is the process of building relationships. Over time, these relationships will reveal interesting and worthwhile opportunities for you. But, … Continue reading Why Networking Matters… Still
3 Reasons Why Security Matters Now More Than Ever
Mark Roberts June 11, 2021 As we begin to emerge from the pandemic, businesses today face new threats from every direction, and they cannot afford to let down their guards. Adjusting to pandemic operations took a toll on many organizations, but now they must consider post-pandemic life. To succeed, they must make security a centerpiece … Continue reading 3 Reasons Why Security Matters Now More Than Ever
How you handle email replies matters for great customer experiences
If your “reply-to” handling is automated, you might be missing an opportunity Ryan Phelan on April 16, 2021 Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies … Continue reading How you handle email replies matters for great customer experiences
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