Tag Archives: matters

Still human: Why consumer closeness matters in an AI-driven world

As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world

The data disconnect: Why understanding your data landscape matters more than ever

Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023  If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever

X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website

X lawsuit accuses Media Matters of running a campaign to drive advertisers away Media Matters calls the lawsuit an attempt to ‘bully X’s critics into silence.’   Mariella Moon   Updated Tue, Nov 21, 2023 AP Photo/Kirsty Wigglesworth X has filed a lawsuit against media watchdog group Media Matters over the latter’s research that showed … Continue reading X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website

Responsible Data Collection: Why It Matters for Businesses Today

Responsible Data Collection: Why It Matters for Businesses Today   Vladimir Fomenko / Aug 17, 2023   As technology has evolved, so has the amount of data businesses collect about their customers and competitors. While this can be beneficial to both companies and customers, it also raises concerns about privacy, copyright violations, and responsible data … Continue reading Responsible Data Collection: Why It Matters for Businesses Today

The value of integration partnerships: Why finding the right partner matters

Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures. Shama Hyder on July 20, 2023 When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers … Continue reading The value of integration partnerships: Why finding the right partner matters

Understanding Edge Computing and Why it Matters to Businesses Today

Understanding Edge Computing and Why it Matters to Businesses Today Hady Shaikh / 03 Dec 2022   The edge computing market is expected to reach $ 274 billion by 2025, focusing on segments like the internet of things, public cloud services, and patents and standards. Most of this contribution is backed by enterprises shifting their … Continue reading Understanding Edge Computing and Why it Matters to Businesses Today

5 Benefits of Blogging: Why Blogging Matters for Marketing Success

Christa Tuttle December 19, 2021 Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. While blogging can increase qualitative measures such as thought leadership, industry influence and brand awareness, there are also quantifiable metrics that increase when consistently crafting and posting consistent blogs on your website. When … Continue reading 5 Benefits of Blogging: Why Blogging Matters for Marketing Success

Speed matters: 3 ways to win with marketing velocity in the new year

Learn what tools can help you meet new expectations and demands of your customers. Cynthia Ramsaran on November 8, 2021   Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility. In this webinar, experts from Adobe … Continue reading Speed matters: 3 ways to win with marketing velocity in the new year