Tag Archives: matters

Data controllers and data processors: The difference and why it matters in GDPR

As the May 25 deadline for compliance with the European legislation looms, it’s increasingly important to understand the difference between the two key roles Robin Kurzer on May 23, 2018   As companies scramble to become compliant with the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR), the distinction between data … Continue reading Data controllers and data processors: The difference and why it matters in GDPR

Why Building Community Matters in Ecommerce (and How to Get Started)

William Harris — April 6, 2018 Follow @wmharris101 — April 6, 2018 Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem … Continue reading Why Building Community Matters in Ecommerce (and How to Get Started)

The CMO, martech and ‘marchitecture’: Messaging that matters to customers

What is a ‘marchitecture,’ and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs. Jim Yu on January 10, 2018   As CMOs enter 2018, the recurring theme (and need) to deliver a great customer experience … Continue reading The CMO, martech and ‘marchitecture’: Messaging that matters to customers