Ryan ParkerJuly 23, 2015 You may or may not be aware, but there are currently digital platforms in use that are fundamentally reshaping the entire advertising landscape. These platforms are automating the majority of the ad buying and selling processes, and happen to be doing so with more efficiency and increased accuracy of execution than … Continue reading Be Relevant In the Moment That Matters: Programmatic Buying & Digital Ads
As we become increasingly tied to our mobile devices, columnist Melissa Feemster explains why marketers shouldn’t forget the power of in-person meetings. Melissa Feemster on July 10, 2015 I’ll come right out and confess it — I love my phone, but I haven’t found it to be “part of me” the way some people … Continue reading Get Off Your Phone: Why Face To Face Still Matters
Vanessa DiMauroMay 9, 2015 I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) and a few other stops along the way. While each venue … Continue reading Why Building Social Capital Matters In Business
Jodi BeuderMarch 10, 2015 Many of us have suffered through bad managers. Whether it was in our first job at a burger shack or in our professional careers, being directed by a manager who lacks the personnel or motivational skills can have lasting, deleterious effects. There is a reason the television series “The Office” was … Continue reading Why Call Center Management Training Matters
Scott MontyFebruary 25, 2015 Photo credit: Buzzfeed Motion Pictures Last week, we witnessed another major milestone in presidential digital media: President Barack Obama appeared in a BuzzFeed video. The BuzzFeed Video division wanted to interview the President for a number of months; the White House was interested in pushing for more registrations on Healthcare.gov before … Continue reading Measure What Matters
Bill FaethFebruary 23, 2015 Think You Don’t Need A Blog? Think Again. Overcoming Common Objections To Business Blogging As many content marketers preach, one of the best ways to attract clients to your website is through blogging. In fact, this is one of the primary tenets of the inbound marketing methodology. With so much new content … Continue reading Why Business Blogging Actually Matters
Will Blunt December 5, 2014 There is an ongoing debate about the validity of blogging for business. Today there are so many other trending forms of content such as podcasts, video campaigns, infographics and Slideshare’s that many people question whether blogging is still important. Do you think blogging is still important to the success … Continue reading 5 Reasons Why Blogging Matters to Your Business [Infographic]
By Chel Wolverton, Published November 14, 2014 Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing … Continue reading Measure What Matters Most – A Think With Google Guide for Marketers
By Susan Gilbert, Published November 8, 2014 Improve Your Business With Customer-Centric Relationships How would your customers grade your online interactions with them? A successful marketing strategy will help your business acquire new leads that can be converted into sales. But it is not enough to find new potentials customers for your business – you … Continue reading Customer-Centric Marketing Matters For Business
Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance. Executives say their CEO’s are more … Continue reading 26 Reasons Digital Marketing Matters To The C-Suite
