Paul Morris — March 21, 2020 Measuring the performance of your SEO strategies should not be confined to how well you rank on the search engine results pages (SERPs). Ranking on page one might bring you traffic, but it doesn’t mean those people are exploring the rest of your site or even enquiring about your … Continue reading Metrics that Matter: How to Measure SEO Performance
Laura Spawn — March 19, 2020 Being the owner of a remote business certainly has its upsides—among them, the flexibility to work from home. But when your office is just down the hall from your living room, it can sometimes be hard to take advantage of that flexibility; after all, as a business owner, there … Continue reading Boundaries Matter: How to Draw the Line as a Remote Business Owner
Kerry Dye — March 4, 2020 janjf93 / Pixabay One of the most basic principles of SEO is that you need high-quality inbound links coming from reputable, relevant sources. However, one linking strategy that SEOs often overlook is the use of outbound or external links to other websites. A 2019 SparkToro study placed outbound links … Continue reading Do Outbound Links Matter For SEO?
Billy Farroll — February 7, 2020 UX design has come a long way in recent years but the discipline is still finding its feet in an ever-changing digital environment. For every new UX design trend that promises to change the way we think about designed experiences (IoT, augmented reality, etc.), there’s still a lot of … Continue reading UX Design Trends: The Factors That Matter Most in 2020
Derek Gleason — February 3, 2020 On January 23, Google announced that “If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results.” If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first … Continue reading No More “Double Dipping” on Featured Snippets—Does It Matter?
Anna Bredava — January 10, 2020 According to Statista, Google’s search worldwide share reaches 88.47% as of April 2019. So when we talk about how to rank in search, we mean Google. Google regularly updates its extensive list of ranking signals, and while some signals remain critical, some may have become less important. We never … Continue reading 5 Google Ranking Factors That Really Matter
Seth Skversky — January 9, 2020 As we start the new year, I think a resolution is needed…a resolution to better business practices, strengthen ourselves and quantify interactions with clients. There is a paradox in what relationships mean within a business – are they transactional or actual? Why, like so many relationships today, is trust … Continue reading Why Relationships Matter
Robbin Schuurman — November 26, 2019 What is a Subject Matter Expert? The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse. When you bring relevant domain knowledge to the Scrum Team, they can make more informed decisions … Continue reading The Subject Matter Expert (A Misunderstood Product Owner Stance)
River Cartie — October 3, 2019 What’s in a (domain) name? That which we call a roseBy any other name would smell as sweet. -Romeo and Juliet, William Shakespeare (sort of) There’s no denying that the sentiment is both romantic and sweet, but in today’s marketplace, it’s just plain naive. We all know that in … Continue reading What’s a Domain Name and Why Does it Matter?
Peter Limone — September 30, 2019 Follow @peterlimone Which type of business culture will you emphasize in your company? When the rules of business are always changing, companies must keep up to stay competitive. One of the best bets for success is focusing on organizational culture. Business leaders should regularly assess culture to make sure … Continue reading How to Be an Effective Leader — No Matter Which Workforce Culture You Employ
