Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, December 9, 2022 The following was previously published in an earlier edition of Media Insider. In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?
Tag Archives: Matter
The only two things that matter in marketing
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here’s why. Tim Parkin on August 17, 2022 Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No … Continue reading The only two things that matter in marketing
No matter the time of year, there’s a holiday you should be planning a campaign for
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for
Media Measurement: One Currency? Multiple? Does It Matter?
Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, June 24, 2022 In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics ultimately led to reach, frequency and GRPs. It was “easy” and understood … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?
3 ways to show frontline employees they matter
By David Somers May 12, 2022 Frontline workers are the heartbeat of your organization—the people behind the counter, on the phone, and running day-to-day operations. They are the first to represent a brand and engage with clients, and their interactions have a huge impact on how customers perceive a company. Yet, frontline, hourly, and … Continue reading 3 ways to show frontline employees they matter
4 employee development tips to show your people they matter
By Tammy Perkins February 10, 2022 Over the past two years, isolation and rapid change have created a climate of upheaval that shifted our priorities, including our employee experience goals. Our strategic vision was displaced in favor of priorities that are lower tiers on our hierarchy of needs—security and physical and mental health. After … Continue reading 4 employee development tips to show your people they matter
What is customer experience and why does it matter?
Learn what customer experience is, why it’s important, and how you can improve it for your customers. Corey Patterson on February 22, 2022 Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship … Continue reading What is customer experience and why does it matter?
What retail apocalypse? These 10 brands are proving physical stores still matter in 2022
By Connie Lin January 28, 2022 We could write essays about the beating that retail has suffered over the past decade (see: COVID-era bankruptcies, supply-chain throttling, the pre-pandemic mall-pocalypse), but not today! Right now, we’re here to focus on the positives—of which, lucky for us, there are plenty. For example, take this list of top … Continue reading What retail apocalypse? These 10 brands are proving physical stores still matter in 2022
What is Product Engagement, and Why Does it Matter?
Madeleine Wilson September 17, 2021 Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips … Continue reading What is Product Engagement, and Why Does it Matter?
The Goals that Actually Matter
Heather Steele September 10, 2021 It’s so easy to get caught up in all the goals that don’t matter. Both in life and in business it’s almost impossible to stay focused on the things that really matter most. I spend quite a bit of my time hanging out in online groups for moms of autistic … Continue reading The Goals that Actually Matter
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