Debbie HarrisNovember 1, 2015 Did you know it’s a colon not a comma after the salutation on a business letter or email? I did. The colon is one of those things that I read somewhere at some time and always used it even when others told me it should be a comma. The point is, that … Continue reading It’s A Colon Not A Comma – Spelling And Grammar Still Matter
Tag Archives: Matter
Internet Marketing: Why Local Business Directories Matter
Shepard MorrowOctober 11, 2015 Local business directories are an often overlooked key in consumers’ purchase process.These sites serve as portals that lead customers to the business they need. Since the directory sites have a larger marketing budget than most single small businesses, they are able to use that to generate visibility, promote brand recognition, and … Continue reading Internet Marketing: Why Local Business Directories Matter
On-Page SEO Factors That Matter [Infographic]
Shane BarkerSeptember 24, 2015 Google has almost taken a 180-degree deviation from its old perspective of search engine optimization (SEO). What yielded results (September 25, 2015), is yielding penalties today. For webmasters, this can be a tizzy time not knowing what exactly works and what attracts penalties. SEO in the Days of Yore A few … Continue reading On-Page SEO Factors That Matter [Infographic]
Profit Sharing: No Matter How You Slice It, Talent Wants A Taste
Len AprilSeptember 24, 2015 Change doesn’t need to be scary Although we’re 15 years into a new century, it still seems quite new. One thousand years, after all, is a long time. If there’s one constant in the advent of a dawning age, it’s change. Each millennium is precipitated by progress — throwing off the … Continue reading Profit Sharing: No Matter How You Slice It, Talent Wants A Taste
Why You Should Use Pinterest – No Matter What Your Business Is
Rosalind HenshellSeptember 21, 2015 Why You Should Use Pinterest – No Matter What Your Business Is Pinterest launched early in 2010 as a closed beta project for a select group of users. It soon progressed to be an invitation only site, and I remember requesting an invitation to join early in 2011 after seeing friends’ … Continue reading Why You Should Use Pinterest – No Matter What Your Business Is
Instagram Analytics: The Metrics That Matter
Melissa MegginsonSeptember 17, 2015 Instagram has quickly become the darling of the visual marketing space. The platform, focused on sharing moments of your life as they happen, is known for it’s simple, singular focus on images. In fact, Instagram was so focused on images that up until the release of Instagram advertising, clickable links were … Continue reading Instagram Analytics: The Metrics That Matter
Why Does Digital Marketing Matter?
Jem WeaselAugust 28, 2015 Blogs, social media, boutique websites, online ads, emails and more. But why does digital marketing matter so much? The fact is consumers are turning ever more to the online marketplace. Here are four reasons it’s vital to digitally market your small business. Keep Searching When it comes to making decisions for … Continue reading Why Does Digital Marketing Matter?
Social Metrics Then & Now: The Numbers & Nuances that Really Matter
Andrew CaravellaAugust 14, 2015 Social as a communication channel has grown and matured. So, too, have opinions from marketers and community managers on which metrics matter the most. The pure numbers game—who has the most followers, fans, likes—has now smartly shifted to encompass a series of quality-driven metrics based on holistic engagement rather than sheer … Continue reading Social Metrics Then & Now: The Numbers & Nuances that Really Matter
A New Era Of Digital Content: Engagement And Content Metrics That Matter
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience. Jim Yu on July 30, 2015 Since John Deere published The Furrow in 1895, content marketing has been right … Continue reading A New Era Of Digital Content: Engagement And Content Metrics That Matter
One-Tailed vs Two-Tailed Tests (Does It Matter?)
Alex BirkettJuly 27, 2015 There’s a lot of controversy around one-tailed vs two-tailed testing. Articles like this lambast the shortcomings of one-tailed testing, saying that “unsophisticated users love them.” On the flip side, some articles and discussions take a more balanced approach and say there’s a time and a place for both. In fact, many … Continue reading One-Tailed vs Two-Tailed Tests (Does It Matter?)
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