Ryan StewartJuly 6, 2015 I just parted ways with a client over anchor text. They hired me to build white hat links – guest blogging, outreach, broken link building, etc. After I landed a few on authority websites, I got an email from them regarding the link anchors: “We are looking to dilute our anchor … Continue reading Anchor Text Diversity Doesn’t Matter – Here’s Why
Lauren LicataJuly 3, 2015 90% of customers say that their buying decisions are influenced by online reviews. Beyond that, customers are also interacting with businesses on social media and review sites like Yelp. A business’s online reputation can make or break them. For example, a one-star increase in Yelp ratings can lead to a 5-9% … Continue reading Yelp For Business: Why Good Reviews Matter & How To Get Them
Christopher PennJune 27, 2015 On virtually every site you visit on the Internet, you’ll find social media sharing icons. Share! Pin! Tweet! Like! Do these activities matter? Does all of that sharing create any kind of tangible benefit for the site? Instinct would say yes, but we cannot run a marketing department on instinct alone. … Continue reading Does Social Media Sharing Matter?
Rachel MartinezJune 18, 2015 Email campaigns are not outdated. Email marketing is still the best way to reach your target audience with personalized messages. In fact, marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention (source: Gigaom Research). Still unsure? Check out these 3 reasons to keep creating … Continue reading 3 Reasons Email Campaigns Still Matter
Alex PriceJune 2, 2015 Unless you’re Kimmy Schmidt, you probably heard some buzz (or as the case may be, panic) about Mobilegeddon over the past few weeks. On April 21, Google launched its new algorithm update, designed to alter the ranking of its mobile search results to favor mobile-friendly sites and ultimately, to provide a … Continue reading Does Mobilegeddon Really Even Matter?
AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success. Amy Gesenhues on May 29, 2015 What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last month, the Media Rating Council and IAB both defined a video ad as … Continue reading Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
Gerry MoranMay 13, 2015 If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. You just have to … Continue reading Avoid Being An Unknown Subject Matter Expert On Social Media
Jackie NagelApril 16, 2015 During a recent coaching conversation, a client began the appointment with this statement: “I’ve been busy!” For most entrepreneurs, that generally means we’ve been running around like a “chicken with our head cut off” (as my Grandma would say) but not getting much accomplished. Yet, when we probed a bit further … Continue reading Busy Or Productive: Why Words Matter To Entrepreneurs
Eric DouglasApril 8, 2015 Core values have the power to drastically improve your company’s culture. They also have the power to foster cynicism. It all depends on how you treat them. First off, let’s remember what core values are. They should be honest and authentic statements of what’s essential to the organization’s success. If superb … Continue reading Why Core Values Matter – and How to Instill Them
Columnist Matt Umbro shares tips on creating account update reports with just the right amount of — and the most impactful — detail. Matt Umbro on March 11, 2015 Creating meaningful reports that readily showcase the performance of paid search initiatives is easier said than done. I’ve found that the majority of reports fall into … Continue reading 3 Tactics To Ensure Your PPC Reports Matter
